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In 2015, Google’s algorithm incorporated a websites mobile friendliness into its ranking factors.

With the rapid increase in the adoption of tablets and smartphones, it is imperative that your website is mobile friendly these days. Having a responsive website is essential especially if SEO is a core element of your digital marketing strategy. Mobile sales have already taken over the desktop sales, so, it is pretty evident that responsive websites are basically the need of the hour. Mobile optimized websites tend to increase customer loyalty and conversions.

Responsive Web Design

Having a responsive website design allows the site to have a fluid layout which changes to the size of the screen. This way the content is not only readable but will also be easy to navigate. Moreover, the images will not distort or cut off but will resize according to the device.

Let’s take a look at the reasons responsive website designs are necessary for your company website:

1. Effective Cross Device Experience

Nowadays, no consumer is using one device to access your website. More than half of the population is using multiple devices when searching or purchasing a product or service. For instance, a consumer may search from their tablet or smart phone and then return to your website for purchasing through desktop. It is essential that your site looks and feels the same on every device or you could end up losing a sale. Responsive web design ensures that your customers get a consistent experience across all devices.

2. Good for SEO

Your SEO goal is to ensure that your website ranks good on both desktop and mobile search. Responsive web design allows you to focus, manage and optimize one version of each page. Here, you don’t have to worry about the duplication unlike having a separate mobile website. You can easily optimize a responsive website for search as you are putting all your efforts into one place.

3. Better User Experience

It is easier for a user to interact and navigate a responsive website that is also well put together. An optimal user friendly experience is essential or a potential customer won’t visit your site again. Your users need to have a seamless experience while navigating your site so that they stay and convert into a solid lead.

4. Google Preference

Google estimates that most of the searches are performed on mobile devices. When it comes to SEO, Google prefers responsive web design instead of mobile sites. The reason being is that responsive websites have the same HTML and one URL, regardless of the device used. This makes it easier for Google to crawl, index and organize the content. Moreover, it is easier to share and link content that has one URL.

Conclusion

Responsive web design is necessary for every business. In order to get ahead of your competition, you need to follow a proactive approach along with making a positive user experience your preference. If you are looking for an agency that can build you an effective and responsive website, contact us to get started today!