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Share Relevant Content. Engage Your Audience.

When you’re a business owner managing your own social media accounts, whether it’s posting to Facebook, Twitter or any other social channel, the content you share plays a major role in how your brand is perceived by your audience.

There is much more to social media marketing and content sourcing than meets the eye. It’s not about constantly posting random links onto your profiles. First, you will have to understand what content will actually benefit your consumers and your brand on your chosen social networks.

In order for you to develop an effective strategy for your social media marketing, we’ve shared four fundamental tips that will help you choose the best content to share on your social networks.

1. Get to Know Your Audience

Social media today is about starting good conversational pieces with your audience. If your consumers don’t take an interest in the topics you’ve selected, your posts won’t motivate any interaction and will never get off the ground.

Before you go searching for articles you find interesting enough to post, it’s critical for you to first understand who it is exactly you are trying to reach. What is your audience doing online? What issues are they trying to solve? What type of interests do they have? What do they find entertaining?

Once you are able to identify and understand your target audience, you can then carefully construct an effective action plan for your content marketing and create content that’s suitable to their needs. This brand of customer-focused marketing will not only offer your customers a great experience, but also builds your brand loyalty and generates repeat and referral business for your company.

The expectations of your audience will change from one social platform to the next. It’s important to keep in mind that each social network carries a distinct personality and you will need to craft your message accordingly.

For example, when sharing content on Facebook, you are able to customize your own message to the headline, photo and caption of the original post. But on Twitter, you only have 140 characters to capture your audience so that they click on your post. Learning to adjust your text for each of your social networks helps you build a strong social media presence for your brand.

2. Never Settle for Bad Links

When surfing the web for social media worthy content to share for your brand, always make sure to evaluate the potential links you are building based on credibility, accuracy and audience appeal. You’ll have to check your laziness at the door for this one! Before you can find the best content, you will have to read a lot more articles than you might expect.

Make sure the links you are choosing are all from reliable sources. Stay away from websites that are cluttered with ads. Since you want your readers to have a pleasurable experience, you do not want them to have to scroll just to find your content.

Remember that while you can source valuable content through search engines like Google, you will also have to filter through a lot of junk. It’s up to you or your marketing agency to take the time to sift through the layers of BS and bad links.

At times, it may be hard to find the content you’re looking for so know that it’s not unusual. Try expanding on your search terms using different search engines and websites. If you don’t find that helpful, then it may be better to run with a different topic altogether. You should never hesitate to tune your strategy accordingly.

3. Only Share Relevant, Timely Content

In order for you to be able to hold the interest of your audience and encourage engagement, your content needs to be both timely and relevant to your industry. No one wants to read old news!
The next three things should always be considered when looking for awesome content to share on social media:

  • Make sure that your content is relevant to your audience.
  • Write about the latest topics that are in line with current industry trends.
  • Make sure what you write about is suitable for the time of year you’ll be sharing it.

Once you start to create relationships with your audience through answering their common questions, solving their problems, and posting about their favorite topics, nurturing and growing your fan-base will become an acquired behavior for you.

4. Focus on your Customers, Never Forget your Brand

Choosing the right content to share online is an essential to your social media marketing campaign, but it’s important for you to also promote your company every so often. By keeping a content calendar, you can keep a record of and track posts for self-promotion and make sure to include a healthy amount. This reminds your customers that you are there to help them and provide a service with great content.

One unwritten rule to implement when managing your own social networks is to create an 80/20 split in your social media sharing. Making 80% of your content useful, helpful and entertaining, while the other 20% is crafted to bring brand awareness.
When posting self-promotional content, always link the content to a specific page on your website. For example, have the content direct your audience to either the sign-up page for your company email newsletter or a landing page for a demo.

The Wrap-Up

Social networks provide us with plenty of opportunities to connect with current customers and new prospects. The type of content you choose to share across these channels can boost you above the noise of your competitors and strengthen your connections — or it can leave you submerged in large amounts of useless information.

We need you to figure out how to exploit online networking and all it brings to the table. Be that as it may, on the off chance that you simply don’t have the time to devote in order for you to run a successful social media campaign, we’re always here to do it for you!