Increase Your AdWords ROI With These 4 Tips:
Today’s business space is competitive and to do well in your niche you need to adopt certain strategies that can take you ahead of your competitors. With keywords and ad placements becoming the business competition norm, PPC (Pay Per Click) is gaining popularity. In this blog, we will tell you how you can incorporate a proper PPC management campaign into your business model and earn more profit.
What is pay per click?
Pay per click, or PPC, is a kind of advertising in which you need to pay only when the user clicks on your ad. Proper PPC management is essential for implementing and managing a Pay Per Click Campaign that helps you gain instant targeted traffic to your website. As the name suggests, you need to only pay a fee when a user clicks on the link.
Below we have listed how you can increase your profit through effective PPC management.
1. Regularly review your PPC performance by location
Local and organic SEO have a big role to play in improving a business. Since keywords are updated on a regular basis, you need to continuously review the performance of your ads by location to grab some interesting trends. To properly target your ads and adjust your bids for effective results, you should use the location and time data together. This data is useful in all aspects of marketing strategies and hence, you should continuously keep checking in order to unceasingly maximize your ROI.
2. Yoke Mobile Traffic
Every website requires to be responsive in order to give the users the best mobile experience. You can yoke mobile traffic for your PPC campaigns by trying out the following.
- To avoid important texts from being abbreviated, include mobile specific link extensions, which should essentially be between 17-25 characters.
- Secure the auxiliary resources from your business to ensure your website’s mobile usability and responsiveness.
- You can also try creating mobile specific ads to enhance the click through rates.
3. Monitor your PPC performance on a timely and daily basis
To understand the user’s online behavior, you will need to keep reviewing your PPC campaign data on an hourly and daily basis. Any campaign leads to highs and lows when you can target the biggest users and conversions for your PPC campaigns. Thus, you can use this technique to keep adjusting your ad schedule and bid for a higher ROI.
4. Call tracking for effective conversion
If you are looking forward to increasing the number of calls to your business, then you should consider installing call tracking to keep things in check. Though there are certain costs associated with call tracking solutions, you must consider it as a long term investment that promises the payment of dividends on time. The solution you choose must come up with a dashboard that will help you manage all the relevant information like keywords, the users clicking on your ad, the PPC campaigns that are generating the most phone calls, etc. This will help you in reviewing and adjusting your ads and marketing strategies for an increased ROI.
To get the best and desired results out of your PPC campaign, contact our professionals at Angel SEO. We manage your PPC campaign while you focus on what you’re great at – running your business. Our professionalism and experience will ensure a positive outcome and more customers.