Want a Content Strategy That Gets Results?
…then this blog is for you.
Whether you are engaging in social media, eBooks, blogging or any other type of content marketing, you have to have a content marketing strategy in place. You won’t be creating content just for the sake of content, no matter how unofficial or undocumented the strategy you have is. The game has changed drastically over the years. Now in order to create long term and credible relationships with your customers, you have to be quick and savvy in your marketing strategy.
If you have a publishing schedule and a good idea on the type of content you want to present to your audience then you have a content marketing strategy in place. But how can you make it more effective? Let’s take a look at some tricks that will help you better engage your audience, improve the quality of your content and strengthen your returns:
1. Specific Goals
More often than not, increased sales is the ultimate goal of any organization. But the fact is not all content is directly linked to sales. So, you need to setup some realistic goals for your content such as brand awareness, increased leads and customer retention. Just make sure that you have the right metrics to measure your results.
2. Clear Guidelines
The content you share through your blog and website is a reflection on your business. So, whether you have it created in-house or seek help from freelancers, you need to provide them with a clear set of guidelines and your expectations about the tone, look and feel of the content. This will give your customers a better understanding of your business and what exactly it stands for.
3. Wise Budgeting
Whether you are outsourcing or using your own resources, content marketing isn’t cheap by any standards. It has a real cost of time and money, so take a look at your analytics and put them toward your strategies. Identify two or more angles that are currently working in your favor and then focus on those, this will improve your marketing strategy to a great degree.
4. Be Buyer Centric
Just like your business, your content strategy needs to be customer centric. The key is to understand how exactly your customers, prospective clients and readers want and need to interact with you. To get an intimate idea of it all, you have to know the type of content your audience prefers along with where and how they wish to access it. Moreover, understand the motivation behind your audience’s buying behavior and the visitor’s path to purchase.
5. Metrics to Track
By monitoring the performance of your content, you can determine if you are meeting your goals. Relevant marketing metrics include soft ones such as social media engagement and hard ones such as traffic, sales and leads. The content marketing strategy you will create should precisely cover the metrics you are going to track and how exactly you are going to track them.
There’s no one formula for all in relation with content marketing strategies. They are constantly changing, so you need to be open to evolve. Keep evaluating your strategy regularly and making changes as needed.