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Is your school or workplace divided into “creatives” versus practical people? Yet surely, David Kelley suggests, creativity is not the domain of only a chosen few and anyone can build their creative confidence. Telling stories from his legendary design career and his own life, he offers ways to build confidence to create… (From The Design Studio session at TED2012, guest-curated by Chee Pearlman and David Rockwell.)

David Kelley’s company IDEO helped create many icons of the digital generation — but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely. Full bio