Keywords are the most fundamental unit of Search Engine Optimization. They are the system of communication between the user and the search engine algorithm.
For instance, if you need to find a salon near your location, you don’t google “Where can I get a haircut”, do you? You can just type “Hair Salons near me” in the search bar and Google will show you all the relevant results related to your query. Here, Hair Salons is the keyword of the search.
While there are some pre-set brackets of keyword usage, there is one specific type that has been gaining a lot of attention in recent times.
Long-tail Keywords can simply be described as a distinct set of phrases which when searched together directly leads to the landing page of your product or service. Long-tail has been a major component of marketing campaigns in the past, but in the last few years, it has entered the fray of SEO.
The modern user now possesses superior knowledge and intellect. They know exactly what they need, which results in accurate search queries. So instead of just searching for “Hair salon”, they now search “Hair Salon and Spa for Men in Chicago”. Long-tail Keywords are the best way to optimize your organic sales and search traffic.
How to Find Long-Tail Keywords
While generic keywords are easier to spot and make use of, identifying or even composing a long-tail keyword can be a little tricky.
The good news is that Internet is a gold mine of keywords. You just need to find the right path to get to them.
One of the best tools to use is Google itself. There’s a wide range of Google services you can use to find the perfect keyword for your service.
When you search for something on Google, any related search terms will be listed at the bottom of the page.
Here, you can see multiple variations of your search keyword and some of them can even be very specific. These keywords can now be selected and tailored carefully to your products or services.
Online Tools for Long-Tail Keyword Research
Google Webmaster Tools can be a great aid for bringing your existing keywords up to the first page of search results. Just log into your Webmaster account where you can find a plethora of statistics to optimize your keywords in accordance with their search volumes.
Google Correlate is an innovative way to find search patterns related to your keywords. You can either upload your data or fill them up directly, and Google will help you find matching results as per your data.
Google Trends is also a useful tool in finding relevant keywords. It works in exactly the opposite way to Google Correlate. Here you can type in any keyword and find all the data related to it in the form of graphs and charts.
Long-tail Keywords play a vital role in bringing overall search traffic to your website. The more users visit your website, the higher your chances of converting them into paying customers. Using long-tailed optimized keywords in your service pages and blogs will add the relevancy factor to your website, leading to better SERP rankings.
With the evolution of AI and vocalized inputs, search engines are going to evolve. And if search engines change, SEO is bound to change too. Implementing a long-tail keyword strategy in your SEO program is the first step towards success in the future of SEO.