“What drives the most successful companies isn’t the money, it’s the mission. And your company’s online reputation has to be a part of that mission in order for you to gain a competitive edge over your biggest rivals.” -Joey Schmitt
Your online reputation is your image on the Internet. Online reputation management (ORM) is about improving or restoring your name or your brand’s good standing. This is by countering, weakening or eliminating the negative material found in the Internet – defeating it with more positive material to improving your credibility and customers’ trust in you.
Potential customers change purchase decisions when they see bad reviews, negative blog posts and comments which can spread in various channels such as in search engine results and in social media networks.
These can gravely affect your brand and your business. That’s why it’s important to have your online reputation monitored and have these negativeness mitigated — while proactively building positive reputation.
– comScore Local Search Study 2012, MarketingSherpa, PEW Internet, Core Communications.
Online reviews are crucial for today’s businesses. Several studies show that reviews can greatly impact a brand’s reputation, and consequently sales. They are widely read and can influence people’s purchase decisions. This means rebuilding or reinforcing your online reputation is about the promotion of positive reviews: highlighting what’s good.
– BIGresearch, Google, Nielsen, eTailing Group, Forrester, BizRate, JupiterResearch, TechCrunch
Online reputation will become more and more important as online users increase at exponential rates and become more and more connected with each other via various devices and online media.
Online users search for local business via social network:
This makes social media a very good venue to build brands, customer loyalty, and word-of-mouth or viral promotion. It is a perfect platform to build your online reputation.
Social media giants are growing:
Expected in 2013:
Acceleration of local search volumes due to unprecedented smart phone adoption.
Expected in 2014:
Mobile Internet users will outnumber desktop computer Internet users.
Social networks continue to grow today and this trend gives people more opportunities to interact with each other, as well as research about products and services on the Internet. The growth in mobile adoption means it will be easier to stay online and leave or read product reviews. Your business can either suffer or benefit from this trend, depending on how well you manage your online reputation.
Choosing us means finally paying attention to your online reputation and having someone who is competently capable of managing it for you.
It means you can focus on your core business without worrying about your reputation on the Internet. That’s one concern off your shoulders. And because we have the knowledge and the expertise, you can expect us to improve or restore your image online.
Choosing us means not having to hire and pay extra staff to take care of your ORM. There’s no need to purchase new equipment for extra employees or to pay rent for extra office space. It’s a more convenient and cost-effective way of maintaining your image in the online world.
It also means you will have the opportunity to weaken your negative image by facilitating the publication with more positive reviews. Customers do not buy from businesses they cannot trust. A business that has too many negative comments online is hard to trust. Let us help you turn things around.
You’ll see some immediate results such as the appearance of more positive reviews and comments. However, online reputation management is a continuous process of building and improving your image online. To see the long-term results of ORM, let us manage your online reputation for a minimum recommended duration of nine months.
More and more companies are buckling up for negative social media buzz, which can threaten a brand’s online reputation. You need to be prepared as well. Start with proper ORM for your business today.
RESEARCH AND ANALYSIS
Before we can start ORM efforts for your business, we need to determine the current state of your online reputation. We will conduct reputation and keyword research for you so that we know what appears about your business when prospects search for a particular keyword. Under this service, we can also set up a single blog or a link wheel, depending on what’s more applicable. Content creation may be required but we can also provide that for you.
COMPETITOR BACKLINK ANALYSIS
We will also carry out research to analyze your competition and their online reputation. You need to know where you stand alongside your competitors as this also affects your online reputation. We will use competitive link finder and integrative link placement research tools.
We will create and post positive reviews about your product, service, or business. These reviews are posted in authoritative web properties so that they are able to surpass negative reviews in search results. Our focus is to “push down” negative reviews and highlight positive comments about you or your business.
SMO PROFILE CREATION & OPTIMIZATION
We will set up your social media accounts, particularly Facebook and Twitter.
For Facebook, we can create a personal profile or a business page. We can optimize your accounts with tweets and page updates, by joining groups, and by participating in discuss ions. We can customize your social network account URL in accordance with your branding initiatives.
SOCIAL MEDIA BOOSTING
Imagine SMO profile creation and optimization on steroids. This is a recurring service that will ensure your social accounts will be rich with activity meant to improve your online reputation. Apart from updates, groups, and discussions, we can also acquire friends and followers for you.
We provide on-page and off-page content generation such as press release, article, and blog article, and reviews writing. This content is optimized with the correct application of links, anchor texts and keyword usage. Users like valuable content and so search engines put much weight on content in their algorithms. The more useful the content you have on your web pages, the higher your web pages will rank on search engines and the better your reputation will be.
EXAMPLES OF TECHNIQUES USED:
Online reputation is not just a personal issue for today’s Internet users. It’s also a must-have for today’s businesses. As data suggests, prospects and customers use the Internet to know more about businesses they want to buy from. If all they see are positive reviews, congratulations! Your business is likely to grow because of these reviews.
But if a negative review comes up whenever people search your business name, you better act now. When one disgruntled customer leaves a scathing review online, it can destroy your reputation, your brand, and everything you have worked hard for all these years. All it takes is one negative comment.
With an efficient Online Reputation Management plan though, you’ll be able to reclaim or rebuild your tarnished reputation on the Internet. We will make sure that positive reviews and user comments sink negative content low enough on search results for prospects to ignore. Your brand doesn’t have to suffer just because of one negative review. There are other positive comments about you and your company and those are the reviews yours prospects need to see.
We provide online reputation management for many websites, yet there are some that we do not provide online reputation management for. One such example, is a business or service that has a large amount of negative old reviews, as well as new, on a number of different websites. This tells a lot about the business, and we like to us discretion when agreeing to provide online reputation management for a business.