Organic Traffic vs. Paid Search Advertising
Visitors and user traffic are the elixirs of any website. Without proper traffic, the website would become stagnant and slowly fade away into oblivion. Fortunately, the smartest folks in this industry have devised many techniques, which you can use to avoid this kind of fate for your website.
When it comes to online marketing and brand building, there are two main heavyweights running the market – SEO and Paid Marketing, or PPC.
Now before we delve into the debate part, let us first examine both of these marketing tactics.
Search Engine Optimization (SEO)
SEO can simply be defined as optimizing your website using various techniques to get it to the first spot of Google search results. So for instance, if you’re selling cameras, you’d want to get your website to the top searches when someone googles “best camera”. All of this is officially termed as SERP rankings. The better your ranking, the more success for your website.
Paid Marketing (PPC)
Paid Marketing is like jumping the first few queues ahead and directly paying Google to put your website on top for any relevant search made by the user. Although marked as “Sponsored” and “AD”, these search listings are very effective in bringing traffic to your website.
Now that you understand how both of these models work, let’s determine what’s best for you.
In order to know that, you will need to ask yourself 3 major questions:
★ How much can you spend?
The major dilemma when choosing between SEO and PPC is regarding money. Your advertising budget is the pivot of your online branding strategy. If you can afford a high budget, always go for paid marketing as it provides fast and efficient results. On the contrary, if you own a startup and your pockets are tight, you can always fall back to SEO. While it may take some time to show valuable results, you can be sure that it will help you be the frontrunner in the long race. There are many digital marketing companies who provide SEO at very cheap rates which can help you grow your online business without any hassle.
★ What kind of traffic do you want?
Certain times, there are websites whose business only operates within certain demographic limits. But there are also some who are trying to go global with their products and services and make a name for themselves in the international market. While both of these types of websites need online traffic to be successful, the method you choose can make a lot of difference.
While PPC marketing allows one to target a very specific audience as per their location, SEO contributes to building your online brand value for long term growth. Identify the category your website falls in and choose wisely.
★ Who are you competing with?
Your competition in the Google search rankings is one of the most important factors to be considered while choosing your Internet Marketing Strategy.
If you’re trying to sell a service or product that is very common and already has some major industry leaders, it might be very difficult for you to get ahead of them in the search rankings. In this case, you need to invest some capital in paid marketing to stand a chance to compete with these industry giants.
Always keep in mind that both of these methods are not rivals but just mere tools to help you achieve your marketing goals. You are free to use any of them or even both of them (SEO along with small PPC campaigns) to make sure that your brand is visible to the online world.
Here at Angel SEO Services, we provide both SEO and Paid Search Marketing along with a broad spectrum of cost effective marketing solutions through our services; which will help your website get the maximum online traffic.
The Bottom Line
The bottom line is that businesses can use both PPC and SEO in their Internet Marketing strategy in order to achieve the most success in their campaign. PPC brings you faster results by allowing you to test which keywords will convert better and with the help of SEO, your website will rank for those specific keywords.
SEO may take some time, but when done correctly, the results are long lasting while with PPC you will have to continue paying for clicks so that the traffic keeps flowing. It’s also important to remember that the best approach in SEO is to build links for your website by creating unique and quality content.