Great Leaders: Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers … (Filmed at TEDxPugetSound.)

Simon Sinek explores how leaders can inspire cooperation, trust and change. He’s the author of the classic “Start With Why,” and his new book is “Leaders Eat Last.” Full speaker bio

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