6 Remarkable Product Page Design Tips To Enhance Conversions
- June 7, 2022
- Posted by: Jennifer Davis
- Category: Landing Pages, Website Design & Development
Conversion rate optimization is a situation that many business websites face. It is primarily due to their awareness of the factors influencing a site’s potential to convert. The design of a website has an impact on conversion rates. If the end goal is to improve how a website converts, many features get implemented.
As an eCommerce business owner, you have probably heard or read this suggestion. Don’t forget to educate yourself on the numerous techniques to improve product page conversions. You may, however, still be unable to achieve the required outcomes even after implementing the strategy.
You are probably not the only one going through with this. Only 18 percent of the most prominent US and UK eCommerce sites have product pages that meet or exceed industry standards in terms of usability. The remaining 82 percent are split evenly between the two extremes. Despite the importance of product pages to the success of eCommerce sites, why do they often fail to perform correctly?
In most situations, it occurs due to a lack of experimentation or customization for your e-store after deploying the fundamentals. Let’s discuss these 6 product page design recommendations provided by the best web design company in Houston to improve conversions.
1. Earn Customers’ Credibility With Trust Badges
It would be inexcusable if you were unsuccessful in increasing the traffic to your store because you couldn’t get customers to visit the product page. It’s not enough to merely use high-resolution photos. You will need to put in extra effort to convert clients successfully. And one of the most efficient strategies to enhance your product page for greater conversions is to add badges and labels to product photos.
It’s not enough to persuade your clientele to stick with you if they don’t trust your brand. Make sure they understand you are serious about what you are presenting by doing everything you can to convince them. In addition, you must establish faith in your brand’s capability to deliver on its promises so that customers will not be disappointed placing their trust in you when making a purchase. Trust badges are the simplest way to accomplish this on product sites. Despite their modest size, these graphics do a great job of capturing the attention of website visitors, conveying important information, and providing valuable data that could lead to sales.
If the outstanding quality of your items is what distinguishes them, make sure your potential customers are aware of this. A quality assurance trust emblem is a fantastic way to reassure customers.
Make it obvious if you are prepared to accept returns. Reduce the transaction friction by making your return and exchange policy evident to customers, including shipping costs calculations and the complete process of returning an item.
In the age of Amazon, customers expect their orders to arrive within 36-48 hours or less. Customers may decide whether or not to buy from this online retailer after learning about the delivery options available to them.
2. Pay Attention To Your CTA
Your call-to-action (CTA) should be so compelling that any potential buyers who land on your product pages cannot resist taking action. Therefore, the following alterations must be made, in any combination:
The first step in making your calls to action more enticing is positioning them. Customers should see your CTA buttons prominently displayed in the first section of your product page when they access it without scrolling.
Another technique to make your CTAs stand out is to change the color of the buttons. If possible, steer clear of general design recommendations. Using red instead of green CTA buttons has been proven to increase conversions by a wide margin. Use your brand’s visual identity to guide design decisions, such as color, contrast, and button size.
3. Product Visuals Play A Crucial Role
It is impossible to overestimate the value of product visuals. In the world of online retail, visuals are essential. Customers have never been more in need of high-quality images, videos, and other visual assets to demonstrate how goods appear, feel, and work.
To increase sales on your product pages, follow these graphic best practices:
The featured image is the first item a visitor sees when they arrive at a page. When photographing your product page, incorporate a significant focal point. You may upload high-resolution images taken from diverse perspectives with a zoom-in capability. The sharpest and clearest images are taken at eye level, with a medium to a long lens. All of the other pictures in your gallery should be high-quality so that visitors can get a comprehensive impression of the goods as they scroll.
Type Of Graphics
You should use various photos for each one depending on the product’s color. Incorporate a short video demonstration of your product or a film depicting someone utilizing your product in a real-world context. You could also include video testimonials or reviews from happy customers. You can also create a GIF showing your product’s features or benefits to show how they work.
While exploring items on their mobile devices, many women believe that product images depicting products in use have a beneficial impact on their purchasing decisions. Don’t be hesitant to incorporate some contextual information into your product images. You can even take advice from reputable mobile app development in Houston service providers.
4. Justify Your Brand With Social Proof
Customers in the sales funnel must have faith in the brand they are dealing with before trying any product. Those who are unsure about a product will have their concerns allayed by reading positive evaluations and ratings, which will expedite their purchase. Prioritize product quality so that consumers desire to give your products positive feedback.
Make the most of the positive experiences of your current customers by finding innovative ways to increase the amount of social proof on your product pages. The approaches below are simple and inexpensive to adopt, yet they guarantee high profits.
Combining social proof with User-generated Content (UGC) from your satisfied consumers will get the best results. Another benefit of using user-generated content on your product pages is that it is straightforward to implement. As a result of this strategy, the reviews on your site will earn credibility. In addition, it will assist potential clients in seeing the products in their own lives.
How can you demonstrate your authority and trustworthiness to potential customers if you have exclusively launched and don’t have social proof on your product pages? You might want to experiment with real-time sale notifications.
This simple solution it’s an excellent approach to making your store appear crowded and thriving. Real-life consumers are purchasing real-life items at the identical online business they are currently exploring is also a benefit.
5. Use Pop-ups And Banners That Create A Sense Of Urgency And High Demand
Furthermore, fewer people realize that a simple “Call to Action” is insufficient to persuade a buyer to make their intended purchase. Instead, it would be best if you convinced them to buy something. Customers are renowned for taking a long time to make purchases. Why should they rush to a choice if they don’t have to?
There are several strategies to improve the number of people who buy your products. Additionally, a few strategically placed banners, pop-ups, or badges will do the trick. It is the most straightforward and most efficient method to increase sales. You can display the remaining stock of each product on your website. Seeing a limited supply of your product raises the value of your product and makes people want it even more.
6. Leverage The Benefits Of Personalization
eCommerce has evolved throughout time to include more than only selling random items to those who want them for various reasons. Consumers who return to a site because of individualized product recommendations are more likely to become repeat customers because of big data and algorithms. They demonstrate how much you regard their unique preferences and life experiences as your clients.
eCommerce personalization is now necessary to develop long-term relationships with clients because of advances in technology.
Using data from previous purchases, you may personalize the experience for future customers. It’s critical to make people feel heard and taken into account to anticipate their expectations. Providing product recommendations that put relevant aspects together is a wise step.
7. Optimize Your Product Pages With Interactive Designs
According to a professional web design company in Houston, the appearance of your product pages is a good approach for achieving high conversions. Using these six design strategies, you can help your marketing messages stay in the minds of your target audience at the bottom of your sales funnel.
However, to get the most out of the tactics, you should first try them out on your website. So, before you go ahead and execute all six, make sure you understand what works (and what doesn’t) for your business. That way, you will comprehend that you are accomplishing everything to get the highest possible conversion rates, allowing you to outperform your competition.
As a professional web design company in Houston, we recognize that your company has its requirements and beliefs. We can deliver the quickest turnaround times due to our straightforward design methodology. If you have any more questions, don’t hesitate to contact our Angel SEO team.
You can reach out to our professionals, and we will work with you to create a comprehensive, dynamic, and responsive website and app that will help you achieve your goals and grow your business. We have a specialized team of developers and designers who will collaborate with your in-house team to create a website and app that meets your needs.