Local SEO: An Ultimate Guide To Dominate Your Local Search
- May 24, 2022
- Posted by: Jennifer Davis
- Category: SEO, SEO » Best Practices, Social Media Marketing » Latest Trends
Local search is a powerful weapon for small businesses. This is because 46% of all Google searches are looking for local information, which increases the chances for small businesses to convert those searches into leads. Do you want to drive that much traffic to your site?
You need to optimize your site for local search. But how can you do this? You need to hire a local SEO Houston who will make your site ready to welcome local traffic.
Before we get started…
SEO (search engine optimization) is a process to improve the quality of the content to rank high on SERPs (search engine result pages). So what is local SEO?
Local SEO is all about optimizing your site so that it can appear high on the local search engine result pages. To build local SEO, you can use tools, like backlink building, keyword research, and optimizing business listings. It helps to attract local consumers, prospects, and businesses.
Step-by-step Guide To Implement Local SEO Plan
➠ Map The Location Using Local Pack
Search engines always strive to provide their users with the most relevant and helpful information. That’s why Google SERPs not only contain blue links but videos, images, knowledge graphs, etc, too. These visuals are collectively known as SERP features.
Google Map Pack (Google Local Pack or Local 3-Pack) is one of them that helps in local SEO.
➠ One And Done Optimum Keyword Selection
Making sure that your website’s descriptions of your products and services mirror what people in your region are searching for is crucial to your business.
For example, using the word ‘automobiles’ is a waste of space on your website when your target audience is looking for ‘cars.”
You can use keyword research tools like Semrush or Ahrefs to prevent making mistakes. These tools allow you to discover the most popular search terms for businesses like yours. And also help you determine how challenging it will be to rank for those terms locally.
➠ Optimize Local SEO Ranking Factors
To rank high on SERPs, you must focus on the quality of the content and ensure that it contains high-volume keywords. Apart from this, add keywords in the URL, title, body, and meta description to create geo-targeted content. These all things collectively help in ranking.
➠ Creating Google My Business Listing
It’s no surprise that Google My Business (GMB) has grown to be the pinnacle of local search that helps businesses to grow vigorously.
If you want your Google My Business listing to be found, you should get your GMB verified by following these steps:
▸ Make it easier for consumers to leave reviews on Google+ using Google Posts.
▸ Authentically respond to customer feedback, mentioning your location. As an example, “[product/service] in [city, state] is [appreciated].” In the future, we hope to have the opportunity to work with you again since we appreciate your opinion. from the whole [complete company name] team,” says “thank you.”
▸ Search engine giant Google may reward your business with a coveted sidebar space in local search results, provided you can prove your legitimacy to the search engine.
➠ Structured Local NAP Citations
Local citations or NAP (name, address, phone number), work as an online reference to your business. For local citations, you can use review sites like Google and other social media sites, such as Twitter and Facebook.
But you need to ensure that all local citations reflect the same information because it will help you improve your local search position.
➠ Signals For Local Link Building
When it comes to rating local companies, link signals are among the most crucial considerations. These links assist your firm gain more authority and trust, which in turn improves your search engine results.
➠ Local Strategies And Advanced Tips
The links you get by submitting the details of your local company to directories are normally no-follow links, but it’s still worth it. However, you’ll not directly benefit from these links.
Do-follow links, on the other hand, are more important. Local content creation is the most effective method for accomplishing this goal. Consider what subjects or questions your clients would be interested in learning more about. Create guides, blog entries, and e-books on various subjects. Consumers will share do-follow links to your page if they find content beneficial and educational that helps in boosting your ranking.
➠ Customers Online Reviews
When it comes to online shopping, search engines are well aware of the fact that buyers are increasingly relying on online evaluations before making a purchase.
Because of this, Google rankings are heavily influenced by the number and quality of reviews. For example, when you search on Google or Google Maps to see if there are any nearby eateries. You’ll notice that the most popular and highly rated products will display at the top of the search results. So, it is very important to get positive feedback from your customers. For this, you can improve your services and products and ask your customers to leave a review.
With this information, you’ll be able to take on Google’s top ranks that will increase your search engine visibility, and accelerate your business growth. Do you want to get the attention of local searches?
Angel SEO can help you maximize your local SEO. Our proven and robust strategies will help you earn repeat customers and win more leads. So, contact us now and know more about our services.