The March 2024 Google Core Update: What You Need to Know and How it Affects SEO

Google’s algorithm updates are known for driving significant changes across the digital landscape, and the March 2024 Google Core Update is no exception. This update is set to be one of the most impactful, reshaping how websites are ranked and maintained. As SEO experts, we understand the importance of staying informed and prepared for such changes. Here, we will explore the fundamental changes introduced in this update, its impact on search rankings, and the best practices for adapting to these new standards.

Overview of the March 2024 Google Core Update

The Google Content Update of March 2024 introduced several significant changes to improve the quality of search results. The update focuses on enhancing user experience by prioritizing high-quality, relevant content and penalizing websites that fail to meet Google’s updated guidelines.

Fundamental Changes and Updates Implemented

Google is Entirely Deindexing Websites

One of the most drastic measures introduced in this update is the complete deindexing of websites that are deemed unhelpful, unoriginal, or irrelevant. Google aims to clean up its search results by removing up to 40% of low-quality websites that offer poor user experiences and provide little to no valuable insights.

Penalties are Swift

The update also imposes harsh penalties on websites that do not adhere to Google’s guidelines. These automated penalties often come without notification, meaning affected sites will not receive alerts via Google Search Console’s manual action viewer. If your site suddenly disappears from search results, it could be due to these new algorithmic penalties.

Websites That Survived Previous Updates Are Not Immune

Even websites that have weathered past updates are not immune. The March 2024 update affects all sites, regardless of their history with previous updates. This means that all webmasters must review and ensure their sites comply with the latest standards to avoid being penalized.

Outdated, Error-Filled Sites Are Vulnerable

Google also targets sites with outdated content, errors, and AI-generated articles lacking depth and accuracy. These sites are marked as untrustworthy and receive the lowest scores in the Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) framework.

Even Small AI Content Sites Were Affected

Google has refined its AI content detection capabilities, leading to penalties for smaller websites using AI-generated content. This update emphasizes the importance of original, high-quality content demonstrating topical knowledge and expertise.

Impacts on Search Rankings and SEO Strategies

The March 2024 update has significantly impacted search rankings and SEO strategies. Websites that fail to meet the new quality standards will decline rankings. To adapt to these changes, focusing on improving content quality, fixing technical issues, and adhering to Google’s guidelines is essential.

Best Practices for Adapting to the Update

1. Focus on High-Quality Content

Ensure that all content on your website is original, relevant, and valuable to your audience. Avoid thin, duplicated, or AI-generated content that lacks depth.

2. Regularly Update Content

Keep your content updated and error-free. Regularly review and revise older articles to ensure they remain relevant and accurate.

3. Improve Site Usability

Enhance user experience by improving site speed, ensuring mobile-friendliness, and making navigation intuitive and user-friendly.

4. Monitor Your Backlink Profile

Maintain a healthy backlink profile by acquiring links from reputable sites and disavowing toxic links that could harm your SEO.

5. Strengthen E-E-A-T

Demonstrate expertise, authoritativeness, and trustworthiness through well-researched, well-written content, and by showcasing credentials and experience in your niche that is how EEAT works.

6. Use Structured Data

Implement structured data to help search engines understand your content better and enhance your chances of appearing in rich snippets.

Google’s March 2024 Core Update: 5 Things You Need to Know

  1. Complete Deindexing of Websites: Google removes up to 40% of low-quality websites from search results.
  2. Harsh Penalties: Automated penalties for sites not adhering to guidelines.
  3. No Website is Immune: All old and new sites are subject to the update.
  4. Outdated and Error-Filled Sites are Vulnerable: Emphasis on current, error-free content.
  5. Refined AI Content Detection: Improved detection and penalties for AI-generated content.

If your website has gotten hit by a core update take the help of,  Angel SEO Services a professional SEO company in Houston to perform in light of the latest Google updates.


The March 2024 Google Core Update significantly shifts how Google ranks websites, emphasizing the need for high-quality, user-focused content. By understanding the changes and implementing best practices, webmasters can navigate these updates effectively, maintaining and improving their search rankings.

Frequently Asked Questions  

Q) What is Google’s SEO update in March 2024?

The March 2024 Google SEO update is a core algorithm update that aims to improve the quality of search results by deindexing low-quality sites and enhancing the detection of AI-generated content.

Q) What are the changes in Google in March 2024?

Key changes include deindexing unhelpful websites, automated penalties for non-compliant sites, focusing on up-to-date and error-free content, and improved AI content detection.

Q) What is the Google policy update for 2024?

The policy update emphasizes high-quality, relevant content, and penalizes sites that fail to meet these standards. It also introduces stricter measures against outdated and error-filled content.

Q) What is Google’s core update in SEO?

A Google core update in SEO refers to significant changes in Google’s search algorithm that aim to improve search result quality. The March 2024 update focuses on content quality, user experience, and trustworthiness.

Q) How has SEO changed in 2024?

SEO in 2024 has become more focused on quality content, user experience, and compliance with Google’s updated guidelines. There is a greater emphasis on original, relevant content and the elimination of low-quality sites from search results.


Call Now Button