What Makes a Successful SEO Strategy? 5 Essential Elements for Guaranteed Results

A search engine optimization strategy can be very confusing, to say the least. It is riddled with several misconceptions and trial and error methods, and with improper implementation you can end up doing more harm than good for your business.

That’s why it’s essential to have a Houston SEO expert by your side so that you can focus on your business goals without having to fret about how to manage your online presence. Angel SEO is a local SEO company in Houston with a dedicated team of industry experts that can make sure your business’s search engine presence and online reputation is efficiently managed and exponentially rises towards success.

Having said that, it is crucial that as a business operator you know what essential elements give an SEO strategy a competitive edge. In today’s write up, we’ve listed five such pivotal features:

TRENDS: Understand the current scenario

SEO evolves rapidly, and hence needs a team of dedicated SEO experts to keep track of what’s trending and what’s irrelevant. The changing algorithm impacts every indexed website. It is essential to comprehend the continuously changing search engine ranking landscape so as to transform the SEO strategies accordingly to ensure that the website rank is enhanced.

CONTENT: Always quality over quantity

Good content that adds value to the lives of the customer is the foundation of a successful SEO strategy. Aside from telling consumers about the products and services that your business offers, your content should be able to resolve visitors queries, educate them and provide solutions to their questions. High-quality content will have carefully chosen and placed keywords that will ensure escalation in a number of views and clicks. Making use of the right amount of relevant keywords will have a long-lasting impact on your website’s organic ranking.

WEBSITE: Responsive and secure

The increasing number of users consuming content through their mobile devices, tablets, and smartphones is continually increasing, which has made designing a website responsive across all platforms the need of the hour. Search engines prefer websites that are easily accessible and responsive on all platforms over those that can only be easily viewed from a laptop. Make sure your target audience can view and navigate your website easily on smartphones as well as tablets. Moreover, to make sure that your site ranks high, you will need an SSL certificate proving it is secure to visit and browse. If consumers will be making online transactions, this has to be done via a secured and certified channel.

LINK BUILDING: Strengthen internal linking

Relevant linking to higher value pages increases the probability of getting better rank on the search engines. There are two types of linking, which when done right, yield profitable results; internal linking and backlinking. Backlinking, a clickable link helps in boosting authority and improves SERP ranking whereas internal linking enhances the crawl activity and ensures a higher return on investment as well as improves your page ranking.

URL: Keep it straightforward

Businesses often rank low in the SERPs because of the URL which they don’t give enough thought to. A lengthy URL, with no relation to the product/service, will not be considered by the customers. Make sure your URL says exactly what the page has to offer. Then optimize it by using the right keywords.

Now that you know 5 of the most crucial elements that are behind a competent SEO strategy, it can be difficult navigating your way through SEO, and minor negligence or mistakes have the potential to impact your business adversely.

Why waste time, money and effort when you can hire an SEO expert from Houston for customized strategies at an affordable price?

Our white hat SEO strategies will make sure your business gains qualified traffic and a higher return on investment.  

Request a quote from our Angel SEO experts, today!

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