What You Should Know About Keyword Ontology
- December 14, 2021
- Posted by: Jennifer Davis
- Category: Internet Marketing » News, SEO » Best Practices
How Keyword Ontology Is Changing the Way Marketers Perform Keyword Research…
Many Internet researchers are leaning more towards relying less on SEO, Search Engine Optimization, for their overall keyword research efforts and have now considered other options. The use of keywords and search engine optimization has gained a great deal of popularity since search engines have emerged. As users performed various search queries, this process has evolved and has given birth to keywords and keyword phrases that were used in search queries by various target audiences. The keywords that are often used by potential clients within a particular industry caused business owners to take notice of the type of content development that is needed for their audience. The use of an effective content development strategy has been known for helping business owners drive more traffic and ultimately sell more products and services. But now, more query patterns have been identified by Internet marketers. This has resulted in a transition that has enhanced the way Internet marketers approach SEO strategies. This has taken place through the use of Ontology. If you are in the Houston area and are interested in significantly enhancing your search results, then below is more information about this process and how businesses and market researchers can benefit from it.
What is a Keyword Ontology?
A keyword ontology has become a step beyond the typical understanding that many have about search engine optimization. It is looked upon as a sub-component of the overall keyword research process. While search engine optimization normally addresses keywords and phrases used to obtain the top position on the Search Engine Results Page (SERP), keyword ontology provides a knowledge-based graph that displays the relationship between the keywords used most often during a search query and the products or services that business owners provide.
Keyword ontology also lends itself to other types of relationships as well. Some also include social listening queries, information architectures, taxonomies or competition.
A keyword ontology is useful in that it allows business owners to better understand and identify which specific group of words is most likely associated with a company’s different products and services. This can also be useful for companies that have a product mix comprised of a vast mixture of products and/or services. The use of keyword ontology is also helpful by allowing businesses to be a step ahead of the competition when implementing a content strategy that best benefits their targeted audience.
For example, as an Internet Marketing Houston based firm, implementing strategies that include search engine optimization focused strategies in Houston, a social media marketing agency can zero in on what’s needed specifically for businesses that operate in the Houston area. The process of keyword ontology further highlights additional relationships and taxonomies that are not identified through the search engine optimization process alone.
Question graphs also play a role in the keyword ontology process. The questions that appear in the search results allow marketers and keyword researchers to take notice of how such questions are associated with various entities. When question graphs are used, they allow Internet Marketing Houston based firms to take a much more in-depth approach towards keyword research in general while keyword ontology lends itself to this process. This process also allows Internet Marketers to offer a much more robust SEO focused service in Houston to their local clientele that operates in and around the area.
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Why Use Keyword Ontology During the Search Query Process and Why Is It Important?
Because of the popularity of the Google planner, many businesses tend to rely on it to identify the best keywords that are associated with their industry. However, what they fail to realize is that many businesses within certain industries are using the same keywords and keyword phrases that basically creates more competition for a favorable position on the search engine results page. That’s primarily because many business owners basically go with the results that they have been provided with by Google. But when a keyword ontology is implemented into the process, it also lends itself to automation and collaboration among other members of your team. This means that more of them will have a much more laser-focused approach when implementing keyword marketing research strategies. This is important because it ultimately yields greater results across multiple social media platforms. This includes a noticeable increase in attracting the right potential clients and better engaging with targeted audiences.
As a Houston based social media marketing agency, we can also use this process to gather the results and better measure outcomes and the overall performance of our efforts.
For those who use AI, short for artificial intelligence, you will also find that your keyword ontology can evolve more when AI is used. AI can be used to assist you with filtering and sorting your keywords, then assigning them to the proper marketing teams that represent each product or service that you offer. This also increases accuracy as it relates to your overall performance metrics.
Keyword ontology is also important because it allows you to learn what it is that your target audience needs and as a result, alters the way that you develop your overall marketing content.
How Keyword Ontology Is Developed by Operators in the Search Engine Optimization Profession
The only way that a keyword ontology can be built is with the use of a keyword tool that also has a keyword research component added to it. Some of these tools include Conductor, Searchlight, Bright Edge or Moz Keyword Explorer.
The keywords will need to be exported into some form of a graph database, also ensuring that relevant pages that are associated with the metrics are also included with the export.
In summary, the better a social media marketing agency can anticipate the questions that a particular target audience may have, the more impactful their internet marketing and keyword research strategy can become. Companies that answer questions about what people may be inquiring about will not only become the authority within that industry but can also become the go-to entity for a wide source of industry-based information – hence further increasing their lead generation and online presence.