7 Expert Tips to Convert Website Visitors into Customers
- July 7, 2023
- Posted by: Saffron
- Category: SEO » Best Practices
If you are an online business, your top priority should be making sales. However, if you are relatively new to the marketing game, your business will take a while to take off with its online presence and retain customers. Although it may seem time-consuming, leveraging effective strategies can optimize your website’s performance and increase its conversion rate.
Let’s explore these time-tested strategies so you can drive meaningful engagement and convert website visitors into long-term, loyal customers.
1. Ensure Your Website’s Content is Compelling
Your website content is the first feature that a customer will look at. It is essential that the written and graphic content on your web pages clearly communicate the value and benefits of what you are offering. Start your website content with a captivating headline that sets the tone for your business in a few words.
Let’s consider an online makeup business. An ideal tagline would be under ten words, like Get Glamorous With Us instead of We Would Like to See You Use Our Makeup Products. In conclusion, keep your tag lines under ten words to make them more compelling and attractive.
Address the problem your target audience might be facing without the product you have to offer. Connect that problem with the solution, i.e., your products. Next, it is essential to highlight the main features of your products and how they perfectly serve the purpose.
The tone of your content should be welcoming and readable for all kinds of people. Avoid writing complex paragraphs with very little space.
Adding call-to-action buttons or CTA’s in content is a great way to communicate with the users. You can use action-oriented language and lead them to the checkout page. Hire a top-quality copywriter to do the work for you at reasonable rates if you are not proficient in writing.
2. Keep the Website Design User-Friendly
Besides the clear and crisp content, your website must be visually appealing, easy to navigate, and responsive for all devices. A straightforward website with easy navigation and descriptive options will allow users to search for their requirements. Also, include a search function so visitors can easily find what they require without wasting time browsing the database.
Your website should be optimized for every digital device, like laptops, smartphones, and tablets. This ensures the site loads correctly on different screen sizes, allowing visitors a seamless experience on whatever gadget they use. Visitors get frustrated within seconds if a particular website doesn’t load quickly.
User-friendliness is an ongoing process. It implies that one must stay on track and be vigilant about the website’s performance and make improvements where necessary. A website with an updated design means you are running a modern business with up-to-date facilities — quite a practical approach for visitors to convert. Once your website is live, implementing local SEO practices can improve your ranking on the SERPs, resulting in more visitors and, ultimately, customers.
3. Personalize the Website
Personalizing your website is directly linked to an elevated user experience that ultimately increases your chances of converting visitors into customers. You need to understand your target audience, their behavior, and their needs.
Next, customize the content and tone of your website to resonate with the audience. Create specific landing pages, CTAs, and descriptions to lead the visitors. It will keep them engaged and ultimately press the checkout button. For instance, when displaying a product, CTAs, like Learn More and Buy Now, might compel the users to proceed.
4. Set Up Behavioral Triggers
On average, 70% of website visitors abandon items in their carts. This can be due to various factors, including high product prices, unforeseen delivery charges, lack of trust, etc. You can contact such visitors by sending them personalized emails or texts.
Whenever a user abandons a cart, you can generate a pop-up inquiring about why they dont want to proceed with the purchase. You can attract potential consumers by giving them personalized discounts, a heartfelt message to support your business or offer alternative purchase items. These behavioral triggers are a great way to show your attention to detail and care for your company.
5. Choose Suitable Images
Adding pictures to your website helps retain organic traffic. Not everyone likes to read lots of text to understand your offer. Just displaying photographs is enough to capture their attention. Your priority should be adding personalized pictures of your products and services.
For instance, if you sell furniture, people want to see what you have in store. Similarly, try to show off your people at work and office in a service-based business. If that doesn’t work, there is always an option to include high-converting stock images.
Opt for high-resolution pictures captured at attractive angles. It shows you are a trustworthy brand with confidence in your selling. Also, ensure that your chosen images are relevant to the target audience.
Suppose you are an online business selling makeup products suitable for teen girls. The best way to attract prospects is by choosing a brightly colored website theme and authentic pictures that elicit a positive emotional appeal.
When adding pictures, ensure they are from authorized sources and will not breach copyright laws.
6. Add Reviews and Testimonials
Reviews and testimonials are the cherry on top of your perfectly-written content and attractive images. Adding testimonials to your website brings various benefits, such as social proof that encourages people to trust your business and alleviates concerns.
Showcasing reviews about your product or service shows like-minded people appreciate your business. This appreciation helps in decision-making and, ultimately, conversion. Remember, most people can identify the difference between fake and genuine reviews. Keep things real.
7. Have an Active Social Media Presence
A solid social media presence can impact your website conversions. It is an informal space where you can actively engage with your followers by responding to comments, messages, and mentions. Such one-on-one interaction establishes trust and encourages people to visit your website.
Focus on a social media strategy that works for your business. Regularly share informative, entertaining, and relevant content on your company’s social media. It increases brand visibility among relevant people and ultimately compels them to convert. You can increase engagement by sharing deals and discounts, competitions, and your unique approach toward your business. Most businesses also collaborate with influencers to get the word going around.
Take Your Business to the Next Level
Converting visitors is the main aim of any website owner. To attract possible customers, it is essential to take steps to improve your website’s overall look and performance.
Ensure the site is responsive, contains relevant images, and has crisp content. You also need a solid social media presence to interact with followers at a more personal level. Subtle follow-ups are also a great way to stay in the minds of your visitors. Good Luck!