SEO / WEBSITE AUDIT REPORT
LET US FIND AND FIX ANY ISSUES THAT CAN HURT YOUR RANKINGS…
WHAT IS A WEBSITE AUDIT?
A website audit report is a professional and technical health check of your website that uncovers all of the SEO issues that hurt your site’s rankings in the search results. Our team conducts a comprehensive SEO audit to identify any issues before optimizing your website for search engines. Our SEO audit Houston services include a detailed analysis of website architecture, identifying page or post link errors, correcting page titles, meta tags, and meta descriptions, evaluating the quality of backlinks, optimizing URL structure, checking for duplicate content across your site and the web, performing in-depth target keyword analysis, and more. This thorough examination ensures that your website is primed for improved search engine visibility and performance.
We’ll provide you with detailed, actionable insights tailored to your website and your company’s specific needs and objectives. With our best SEO audit services in houston, you’ll be able to easily outperform your competitors. What’s preventing you from maximizing your online presence? With our SEO audit, you can unlock your website’s full potential today!
IS A WEBSITE AUDIT NECESSARY?
Once a business is prepared to make a serious investment in online marketing – when a monthly budget has been set and you find the marketing agency that fits with your company – whether you’d like to begin employing proven strategies for search engine optimization Houston or require a skilled campaign manager for paid search advertising, a good and reputable SEO or PPC expert will naturally run a full analysis of your website. Before anyone can lay the building blocks for an effective marketing campaign, a website needs to be evaluated for onsite errors that can be instantly fixed so that you start your campaign on a solid foundation. Running a successful online marketing campaign for SEO or PPC takes technical skill and should be well organized ahead of time. As with anything of great importance, due diligence with consistency in monitoring data and analytics are just some of the underlying factors for producing the best long-term results.
How We Do a Website Audit and What We Include in Website Audit
Now that you know how a website audit report can open up opportunities to discover issues within a website, you’ll realize how critical it is to fix any errors found on your site. Neglecting these issues could potentially harm your current or future campaigning efforts. The issues detected in a site audit can range from the simplest to the most complex but would remain overlooked by the untrained eye or even possibly ignored. Some of the issues our website auditing team will outline in the report include SEO audit Houston services.
Website audit reports are essential for identifying issues that can negatively impact your website’s search engine rankings. It’s crucial to consider what you want to rank for when someone searches for a phrase like “Rolex Watches.”
Before conducting a website audit, we identify your target search phrases. What do you want to appear for? Ideally, an audit prepares your website for an SEO, PPC, or SEM campaign, so having a finalized list of search phrases is important.
With this list, we analyze the relationship between your search phrases and website content, and assess the competition level of those keywords. Choosing the right search phrases is vital for a successful marketing campaign.
In relation to the search phrases you want to target, does your website have a significant amount of content talking about the subject matter of the search phrases you want to target? If someone landed on your homepage would they immediately be able to identify that your website is relevant to all the search phrases you want to target? Is all the primary written content on your website unique and not duplicate content from another website? Do you have a lot of non-relevant pages about other products, services, or industries other than the search phrases you want to target on your website? When it comes to analyzing your website’s content vs the search phrases you want to target, there is a lot to take into consideration and we will report to you any issues we find in regards to this on the website audit report.
Ever wonder how Google knows about your website? Google has little robots they deploy to go visit your website and they “crawl” your website. Their robots act like a human clicking through to different pages on your website. After their robot is finished crawling your website they “index” certain pages of your website in their database. Only pages indexed in Google will show up when a user does a Google search. Why is this important? Well, if you have a 10O page website and only 5 of your pages are indexed in the Google database, you have a serious problem. What causes pages not to index in Google? The answer could be poor content, duplicate content, broken links on your page, and any other issues preventing the Google robot from crawling particular pages. Our website audit report will analyze and report on such issues.
Do you know if you have broken links on your website? Many times pages or the location of pages within your website are changed, and all of the other pages with links to the “changed” page are not updated, and thus all of the other pages linking to the changed page now have broken links. When judging a website’s ease of usability, we always look at the number of links as a good indicator. When users click on a link on your website and are directed to an error page, this can cause the user to leave your website out of frustration and not return. As part of our SEO audit Houston services, we will analyze your broken links and report to you on any issues we find.
If you know much about SEO, then you understand that the number and quality of websites linking to your website significantly impact your search engine rankings. As part of our comprehensive site audit report, we will thoroughly analyze your current link building strategy. We’ll assess not only the quantity but also the quality of these backlinks. Additionally, we will inform you if we discover any issues beyond just a lack of backlinks, such as harmful or irrelevant links that could be affecting your site’s performance. This analysis is crucial for improving your website’s authority and overall search engine ranking. Explore our link building services to enhance your site’s SEO performance.
Most people do not think about the page or URL structure of their website when they build it. When search engine robots visit your website, they expect to find a clear and organized structure. Imagine analyzing all the pages on your site—it’s like untangling a giant spider web. The key question is whether this structure makes sense and effectively communicates what your website is about. Our website audit report thoroughly analyzes your site’s structure and identifies any issues that could affect its usability and search engine visibility and we make sure that our website audit helps you in improving the website traffic and website authority.
GOOGLE ALGORITHM UPDATES
In addition to being better prepared before running an SEO campaign, getting a website audit protects your site from Google’s algorithm changes. Google is continuously tweaking their algorithms to better their search engine and provide users with relevant search results that contain informative content.
Three major algorithms released by Google were dubbed the Panda, Penguin and Hummingbird update. To date, there have been 25 Panda updates since 2011 and 4 Penguin updates since 2012 which have affected 41.4% of all search queries. Panda updates are generally targeted at sites with low-quality content and Penguin updates are targeting web spam.
Many website owners, webmasters and SEO service providers who are using low quality and web spam techniques, are constantly slapped, and see their rankings and traffic go down after these updates. Our website audit report is modeled to take these search engine updates into consideration, which is why our reports are so extensive. You can always take the short route and skip having your site’s health checked, and just dive straight into an SEO campaign, but you’ll only be wasting your money in the long run.
BENEFITS OF A WEBSITE AUDIT REPORT
Identify SEO Issues: A website audit highlights critical SEO problems, including broken links, missing meta tags, poor keyword usage, and other related issues.
Boost Rankings: By addressing these problems, your website can achieve higher search engine rankings, leading to increased visibility and traffic.
By conducting a comprehensive website audit, you can identify and address various issues that may be hindering your site’s performance. This process not only improves your website’s functionality and user experience but also enhances its overall effectiveness in achieving business goals.
OUR WORK SUMMARY
We analyze your content, check for quality and duplication. We also check for keyword grouping, do URL mapping and check for issues on your target URLs and URL architecting. We then provide content instructions to optimize your content and also you can take our content writing service after optimization.
WHAT IS THE NEXT STEP?
We are driven by what we love. Our Angel experts are here to help your business succeed online. We create detailed audit reports that provide you with everything you need to know about your website’s current digital presence. Whether you choose to go with us or not, the report will start you off on the right track. Remember, success happens when your dreams are bigger than your excuses.
Call (832) 382-2024 or fill out the online form to have us contact you!
Frequently Asked Questions
That depends. Do you want your website to get better with more visibility and client leads? If so, then yes your website does need an SEO audit. Think of it like it, what a regular doctor’s check-up is for us, the SEO audit is for the website. It tells you insights about the website’s health, performance on key indicators, where it lags behind, etc. Without an SEO audit, it is impossible to discern an online marketing strategy or go ahead with SEO. If there are some minor fixes that can improve the performance of your website, then those changes will always come first in the process. It is only after that, that modifications and additions to the website can be made.
Angel SEO’s website audit service is a great tool to analyze your website’s performance and find out its strengths and weaknesses. As SEO Audit Service is typically the first step in the SEO process it gives a clear picture of the scope of work. The SEO Audit service typically includes methods to find out issues that are holding your website back, finding small gaps and cracks that can be easily fixed, analyzing the past data about the website traffic and other statistics, backlink analysis, content audit, and so on, The service is geared towards gaining a better understanding of the website, and having enough insights to chalk out a roadmap for further growth through online marketing.
SEO audits are drawn out and time-consuming processes when performed manually. It provides for greater insights than automated processes and is a more in-depth analysis of the website. SEO audits are typically broken down into smaller parts of the entire process. One of the very first processes is identifying the smaller and easy to fix issues, like, low word count, broken links, issues with interlinkages, etc. After this, on-page and off-page SEO checks are conducted to make sure that your website is optimized. Thorough backlink analysis reveals how other websites trust you and is a part of the reputation your website has on the search engine. In addition to these are numerous other processes that we at Angel SEO services undertake to make your website perform better.
Well, this depends on a lot of factors. Some online automated tools might give you a false idea with this as well. For example, a simple Google search will reveal a host of websites claiming to perform an SEO audit of your website in a matter of hours. However, keep in mind that these are automated results. They do not take into account the specifics of your website and business and have a mechanical way of working. Manually performed SEO audits can take days, and even weeks sometimes. However, they are extremely thorough when compared to others, and provide more customized insights.
Of course, we will. The insights that we gain from the SEO Audit Report are a waste if we do not implement them. Angel SEO would implement all the actionable recommendations that are revealed in your audit report. The very purpose of the audit is to bring to notice the areas where improvements can be made. Our experts would go through the report with you and collaborate with you to fix the red flags. This is done so that your website is optimized for performing on certain keywords. Moreover, it will establish a solid foundation on which to build the SEO on
That’s great. We welcome all questions and queries. Because of the way we work it is essential that at all times we are on the same page. If you have any questions about the SEO Audit Report, our experts are here to answer them, assist you, and help guide you through the entire report. We understand that not everyone can have the background that our experts do in the field, and thus, somethings would seem alien. We, in fact, encourage you to ask as many questions as possible. This way, you can share our belief in the importance of the SEO Audit.
