Design Mistakes That Can Ruin Your Site’s SEO
- December 26, 2021
- Posted by: Jennifer Davis
- Category: SEO, SEO » Best Practices
A website is a great way to showcase your company’s personality and services. However, if you don’t plan accordingly with the right design, it can lead to severe consequences for your site’s SEO. In fact, 38% of web visitors will avoid your website if it does not have an attractive layout or content.
It is no secret that good website design is key to a successful online presence. But what many business owners don’t realize is that bad design can actually ruin their site’s SEO, thus affecting the traffic.
This article will discuss some of the most common design mistakes that can negatively impact your site’s search engine ranking.
Not Focusing on Mobile
With more and more people using their smartphones and tablets to access the internet, your website must be mobile-friendly. If your site isn’t optimized for mobile devices, you will lose out on a lot of traffic and potential customers. According to Google, “more than half of searchers will leave a site that is not mobile-friendly.” Therefore, you need to ensure that your site is fully responsive or mobile-ready. You can be assured when you hand over this to local SEO services providers.
Large Images Defying Responsive Retrofitting
This common mistake can be easily corrected. If you have large images on your website that are not responsive, you will need to resize them to look good on all devices. Many high-resolution images are not resizable or do not fit smaller screens. If you don’t have the time or money to invest in new images, creating a separate mobile version of your site is the best solution. This will make it easier for search engines to index your content and for customers to navigate your site.
Adding Text in Pictures That Don’t Add Value
If you add text to your images, ensure that it provides valuable information. Adding pointless text just for the sake of content will not help your SEO. This is because search engines cannot read or index these images, and it can be impossible to navigate for your customers. This is especially considerable in social media marketing services, as this is ultimately a game of images and content that delivers value.
Redirecting… OOPS 404 Error
If your website is not configured correctly, you may end up with broken links that cause users to see a 404 error page. This can lead to reduced traffic and lower rankings. To avoid this, make sure to test your website regularly for broken links and fix them as soon as possible.
Completely Dismissing Pop-Ups
Although some users find pop-ups annoying, many others really appreciate them. If you decide not to use them on your site, be aware that it can reduce your conversion rate and hurt your SEO results.
Homepages Missing H1s
Another common mistake that can affect your SEO is homepages missing H1s. The first part of an HTML document, or webpage, is the header. This section contains the title and H1 tags. Your website’s homepage should have both an H1 tag and a proper title if you want to maintain good SEO results.
Thinking Google Is a Good Scroller
Another mistake is not understanding how Google crawls a website. Your site’s search engine ranking can suffer if you have too many ads or other elements that cause the user to scroll down on your website more than 3-5 times. Houston SEO experts can help resolve this.
you can see, good design is essential for maintaining a high search engine ranking. Hiring professional social media marketing services is suggested to get more insights into optimizing your website’s design.
Designing a website and ensuring it gets the best SEO ranking can be challenging. From content to design, there are many variables that you need to consider for your site to do well on search engines. With this article, we hope that you now have better insight into how design mistakes could affect your rankings and what you should keep an eye out for when building or redesigning your website.
If you are looking for help designing or redesigning your website, our team of Huston SEO experts at Angel SEO Services can assist you. We have over a decade of experience helping businesses achieve their online marketing goals and providing expert Local SEO results.