Guide for WordPress SEO

WordPress SEO Checklist:

WordPress is considered as one of the most SEO friendly blogging sites out on the web. This results in attracting a lot of businesses to the platform every single day. It serves as the perfect space for organizations and individuals to share informative and relevant content promoting themselves or something else over the internet. Many startups and businesses practice SEO services in Houston to build up their brand on the WordPress platform and promote its importance.

Search Engine Optimization (SEO) has changed a lot over the years, making it more efficient and evaluative. It has been of the utmost significance in generating organic searches and getting impressive traffic on your website. Achieving this might be challenging for newcomers, but effective SEO can be practiced with quality WordPress SEO tips.

First, let’s start with understanding what SEO is and its importance for WordPress.

What is SEO?

SEO stands for Search Engine Optimization. It is a strategy used by websites to get more people clicking through your website’s content by ranking them above on search engines like Google, Yahoo, Bing, etc.

These search engines use optimal code that makes it easier for users to find your website and content. In other words, when someone searches for the topics or keywords you write and share about, your optimized content will rank higher among similar relevant content shared by other websites if your SEO rank is higher.

Why is SEO important for WordPress?

Search engines are the base of finding any relevant information and content online these days. If your website and content are not optimized, users will not be able to find your WordPress site in the SERPs (Search Engine Results Pages).

Search engines use their algorithms to present the user with the most relevant and favorable content. However, it cannot understand everything on its own. You have to optimize your content to make it rank higher and reach the maximum number of people, thus increasing your website’s traffic.

Helpful Tips for WordPress SEO to get you started:

You don’t necessarily have to be a tech genius to understand and apply these handy tips to your website for increased organic traffic and clicks. The following tips will help guide you:

1) Should You Go With a WWW or a Non-WWW Domain?

During the commencement of a new WordPress website, this question often confuses many owners regarding whether to go with a www or a non-www domain. Well, honestly, it doesn’t matter. It doesn’t influence or affect your ranking on search engine searches. We see many sites with the www domain because it was considered a standard back then, and those sites continue to function, making it difficult to change.

Therefore, you can use a naked and shorter URL without the www but don’t forget to add redirects if someone tries to search your site with a www.

2) Installing a WordPress SEO Plugin Is a Big Yes.

A WordPress SEO Plugin allows you to have the maximum control over formatting and optimizing what you want the search engine to prioritize while going through your website. An SEO plugin helps you with your content and relevant keywords. It edits all your meta descriptions and provides you with tons of other optimization features.

There are several SEO plugin applications available for download that will help you along the way. SEO services in Houston can also offer you good advisory services regarding which WordPress SEO plugin is most useful and how the website can be designed more efficiently.

3) Set up Clean Permalinks

Permalinks are the URL structures for your website and your posts. By default, WordPress sets up lengthy and messy permalinks most of the time, making it harder to discover users. So, it is advisable to set your permalink short and systematic for higher visibility and comprehension. However, changing a permalink affects older posts and makes it difficult for users to find them. So, don’t forget to add redirect links to avoid any inconvenience.

4) Keyword Superiority

Keywords are very much relevant and serve as an essential factor in most search engine algorithms. Always keep a set of keywords in mind while writing your blog/content. Push your keyword in the very first paragraph if possible. A keyword should be inserted strategically and should look natural.

5) Write Relevant Meta Descriptions

A meta description is an element that briefs or summarizes your website’s content for the benefit of the users to find it useful and relevant. The meta description doesn’t directly affect the ranking on search engines. However, it increases the CTR (Click-Through Rate). Click-through rate is the product of the number of clicks that your advertisement receives to the number of times your advertisement is shown over the internet.

6) Google Search Console

Google search console, also known as Google Webmaster Tools, helps web makers and web owners check reports about their websites and optimize them to increase their search engines’ visibility. The reports provided by them mirrors how one’s website appears on search results and the words a user uses when searching for your website or its content.

7) Effective Keyword Research Is the Way Forward

Just because we have established that a keyword is essential doesn’t mean you have to go and do guesswork about what keyword will be optimal for your search results. You can use real data accumulated by various keyword research tools, applications, and websites on the internet. These applications use big data stored over the years to provide you with the most appropriate keywords to go well with your content.

Conclusion

Following these easy tips will assure you visible and improved results. As mentioned before, you don’t have to be a fantastic techie to enhance your website.

Angel SEO Services excels in providing you with everything from SEO services to Web Design, from Social Media Marketing to Reputation Management. Performing one of the most result-driven SEO services Houston has ever seen, we strive to help our clients prosper on search engines. We also develop and help maintain your very own mobile applications with advanced and intact technologies. Our site also offers you a free analysis of your website and advises you on development required areas.

For a complete guide to WordPress SEO in 2021, visit here.

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At Angel SEO Services, LLC (Digital marketing service in Houston), we specialize in digital marketing solutions designed to meet the unique needs of businesses across Houston. We offer Search Engine Optimization Service in houston, Website audit report, Local Search Engine Optimization in Houston, Online Reputation Management in Houston, Responsive Web Development Houston, Social Media Marketing Houston.