Guide to Internet Marketing—What is PPC Management Services?

What is PPC?

PPC or Pay Per Click is a form of online advertising. When users click on the ads, it is the advertisers who accrue the costs. The cost depends on the value of the click concerning the keywords, the platform, and where the target audience originates.

The marketing technique is about optimizing keyword effectiveness by making an iteration on your plan. It is known to cover techniques that include the creation and adjustment of goals, split testing, the introduction of new keywords, etc.

It is used for all kinds of campaign goals that include:

☛ Increase in sales
☛ Generate more leads
☛ Promote brand awareness

What are the main platforms for PPC?

Google Ads

Google ads were launched in October of 2000, and over the years has gone through several changes. It runs on the search engine—Google, its search partner sites, and display network sites. Thus, making it the largest PPC platform. It have been used by small businesses to large corporations because of the benefit it provides.

Microsoft Advertising

Microsoft ads pay-per-click platform shows ads on Microsoft, Yahoo, and other search partners. It surely provides a slightly lower CPC but the audience it captures is huge. Bling ads are one of the best examples of Microsoft advertising. If you would like to learn more about marketing and advertising, contact your trusted Internet Marketing Houston based firms.

Facebook Ads

Facebook ads are one of the most popular and effective platforms for paid ads. Facebook allows targeting users based on interests, location, and shopping behavior. It also allows blending ads with the social feed which is known as native ads. Most importantly, Facebook ads can be used to advertise on Instagram as well.


AdRoll is known for the concept of retargeting and is thus known as a retargeting platform. It advertises your products and services to users who have already visited your website. The most important benefit of AdRoll is that it displays ads on Google and other social media sites. Thus, increasing the opportunities for capturing clicks and impressions.


RevContent focuses on the promotion of content through pay-per-click. The impact of RevContent is the same as that of a guest post. Here, the content will be displayed on an external site, but in the form of an ad. It bids on keywords and the advertisement will be displayed next to the content following the entered keywords.

How does PPC work?

Pay-per-click or simply PPC Management Services is a paid advertising model. It comes under SEM or what is called Search Engine Marketing. Here, the advertisers pay when the users leave impressions or clicks on the ads as a way to interact. PPC can aid in earning quality leads only when used right. If you are successful in creating a seamless user journey, it can help you with a huge ROI following your PPC efforts.

What are the benefits of PPC?

So what’s the point of using PPC when you can reach your audience organically through SEO?

It’s because with every passing day keywords are becoming more competitive. Therefore, if a business does not have the domain authority to help them get into the top rankings of search engines or make them visible to their targeted audience quick enough, it can become financially difficult for a business to work with SEO alone.

Nowadays, there are numerous businesses that use ads for the promotion of their products and services. Thus, you won’t be able to find organic results until you go further down a page. Moreover, paid advertising helps you get noticed by potential customers who may not know your existence and/or helps you rise to the top in a competitive market.

PPC management is a strategic initiative. It is not a series of growth hacks or tricks you can use. PPC management is indeed a hefty undertaking, but with the use of Angel SEO Services, an Internet Marketing Houston based agency, your campaign will be run much more efficiently and effectively. We know how to guide our customers in the best direction that fits their online objectives and budgets.


Contact Angel SEO Services to request a free consultation for professional digital marketing services.

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