How to Export Historical Data from Google Universal Analytics

Many businesses must export historical data from Google Universal Analytics. Whether you’re transitioning to Google Analytics 4 (GA4) or must preserve past data for analysis, knowing how to export your data efficiently is essential. This guide will provide a detailed, step-by-step process for exporting historical data from Google Universal Analytics and best practices for managing and storing this data.

Google Universal Analytics is a widely used platform for tracking and reporting website traffic. As Google transitions to GA4, many users must export their historical data from Universal Analytics to maintain access to past insights. This guide will show you how to do this using the Google Analytics interface and Google Data Studio.

Step-by-Step Guide to Exporting Data Using the Google Analytics Interface

Step 1: Logging into Google Analytics

  1. Go to the Google Analytics website.
  2. Enter your credentials to log into your account.
  3. Select the property from which you want to export data.

Step 2: Navigating to the Desired Report

  1. In the left-hand sidebar, navigate to the specific report you need.
    • For example, go to Behavior > Site Content > All Pages to export page views data.
  2. Click on the report to open it.

Step 3: Selecting the Date Range for Historical Data

  1. You’ll see a date range selector in the top right corner of the report.
  2. Click on it and choose the date range for the historical data you wish to export.
  3. Apply the date range to filter the report.

Step 4: Customizing the Report

  1. Customize the report as needed by adding segments, filters, and additional metrics.
  2. Ensure the report contains all the data fields you require.

Step 5: Exporting the Data

  1. At the top of the report, find the “Export” button.
  2. Click on the “Export” button and choose your preferred format (e.g., CSV, Excel, PDF).
  3. Wait for the file to be generated.

Step 6: Downloading and Saving the Exported Data

  1. Once the export is complete, your file will download automatically or prompt you to save it.
  2. Save the file to your preferred location on your computer.

Using Google Data Studio for Data Export

Google Data Studio offers a more flexible and dynamic way to export data from Google Analytics. Here’s how to do it:

  1. Go to Google Data Studio.
  2. Create a new report or open an existing one.
  3. Connect your Google Analytics account to the report.
  4. Select the specific metrics and dimensions you want to include in the report.
  5. Customize your data view and apply any necessary filters.
  6. Use the “Share” or “Download” options to export the data in your desired format.

Best Practices for Managing Exported Data

Organizing and Storing Exported Data Securely

  1. Use Descriptive Filenames: Name your files clearly to indicate the content and date range.
  2. Create a Folder Structure: Organize your files in a logical folder structure based on date, report type, or other criteria.
  3. Backup Regularly: Store backups of your exported data in multiple locations, such as cloud storage and external hard drives.

Documenting the Export Process for Future Reference

  1. Create a Guide: Document the steps you followed to export the data, including any customizations made to the reports.
  2. Record Details: Note the date of export, the data range, and the specific reports exported.

Regularly Updating and Maintaining Data Exports

  1. Set a Schedule: Regularly export and update your data to keep your historical records current.
  2. Review Data: Review your exported data to ensure it remains relevant and accurate.

Troubleshooting Common Issues

  1. Data Discrepancies: Double-check your date range and filters if the exported data doesn’t match what you see in Google Analytics.
  2. Missing Data: Ensure all required dimensions and metrics are included in the report before exporting.
  3. Export Errors: If you encounter errors while exporting, try using a different browser or clearing your cache.


Exporting historical data from Google Universal Analytics is vital for preserving past insights and transitioning to new analytics platforms. Following the steps outlined in this guide and implementing best practices, you can efficiently export, manage, and secure your valuable data.


Q) How do I export historical data from Universal Analytics?

To export historical data, log into Google Analytics, navigate to the desired report, select the date range, customize the report, and use the “Export” button to download the data.

Q) Can you migrate historical data from UA to GA4?

Direct migration of historical data from Universal Analytics to GA4 is not possible. However, you can export your UA data and manually upload it to your data storage for reference alongside your GA4 data.

Q) Is there a way to export Google Analytics data?

You can export Google Analytics data using the Google Analytics interface or tools like Google Data Studio to create and export customized reports.

Q) How to see old Google Analytics data?

To see old Google Analytics data, log into your Google Analytics account, select the property, and navigate to the desired report. Use the date range selector to view historical data.

Q) How to store Google Universal Analytics data?

Store your Google Universal Analytics data by exporting it in preferred formats (e.g., CSV, Excel) and saving it securely in organized folders. Regularly back up your data to multiple storage locations.

For more detailed assistance and expert advice on managing your Google Analytics data, You can contact Angel SEO Services.

Call Now Button