How to Increase Google Business Profile Traffic & Attract More Visitors

When people search for businesses online, Google Business Profile (GBP) is often the first thing they see. Whether you run a restaurant in Houston, a dentist’s office in Phoenix, or a plumbing service in Dallas, your Google Business Profile traffic plays a major role in attracting customers.

But just having a profile isn’t enough. Why should you increase Google business profile traffic? If it’s not optimized, potential customers won’t find your business. If you’re not actively engaging with visitors, competitors will show up instead.

Let’s go over how to optimize your Google Business Profile (formerly Google My Business) to attract more visitors, get more engagement, and convert searchers into customers.

1. Optimize Your Google Business Profile for Maximum Visibility

Before you can increase google business profile traffic, your profile needs to be fully optimized.

Ensure All Business Details Are Accurate

• NAP Consistency – Your Name, Address, and Phone Number (NAP) must be the same across Google, Yelp, Facebook, and other listings.
• Business Hours – Keep hours updated, especially for holidays and special occasions.
• Website & Booking Links – Include links to your site, appointment pages, and contact forms.

Use High-Quality Images & Videos

• Businesses with photos get 42% more requests for directions and 35% more website clicks (Google).
• Add interior and exterior shots, team photos, and product images.

According to Google, businesses with updated listings and images get 2.7x more engagement than those without.

Example: A café in Austin uploaded high-resolution menu photos and saw a 20% increase in foot traffic in one month.

Add Relevant Categories & a Keyword-Rich Business Description

• Choose the right category (e.g., “Mexican Restaurant” vs. just “Restaurant”).
• Use keywords people search for (“best dentist in Phoenix,” “reliable HVAC service in Dallas”).
• Describe what makes your business unique—mention services, experience, and what customers can expect.

Want to increase google business profile traffic? Make sure your profile is complete and updated!

2. Leverage Google Posts to Engage with Visitors

Google Posts act like mini social media updates that appear in search results. They keep your business active and engaging, helping it stand out from competitors.

What to Post on Google Business Profile?

• Promotions & Discounts – “Limited-time 20% off all haircuts this weekend!”
• Event Announcements – “Join us for a wine-tasting event on Saturday!”
• Customer Testimonials – “See how we helped Sarah redesign her kitchen!”
• Product & Service Highlights – “Now offering same-day AC repair!”

Businesses that regularly post updates get 17% more engagement than those that don’t (Moz).

Example: A home cleaning company in Miami started posting weekly before-and-after photos and saw a 30% increase in bookings.

Post weekly updates on Google Business Profile to attract more visitors!

3. Encourage & Manage Customer Reviews

Reviews are one of the biggest factors in ranking higher on Google and attracting new customers.

How to Get More Reviews:

• Ask satisfied customers in person or through email.
• Use a QR code on receipts that links to your review page.
• Respond to every review—both positive and negative—to show you care.

88% of consumers trust online reviews as much as personal recommendations (BrightLocal).

Example: A Chandler-based spa responded to every review with personalized thank-you messages and saw a 15% increase in appointment bookings.

Encourage happy customers to leave reviews—it helps build trust and increases google business profile traffic!

4. Use Google Q&A to Address Customer Queries

The Q&A section on your Google Business Profile allows customers to ask and answer questions about your business.

How to Optimize Google Q&A:

• Answer customer questions yourself before competitors do.
• Post common FAQs proactively (e.g., “Do you offer same-day delivery?”).
• Keep responses clear and professional.

Google Q&A influences how customers perceive your business—profiles with active Q&As get more engagement and clicks.

Example: A Chandler-based HVAC company added common repair pricing questions in the Q&A section, leading to higher conversions from search results.

Monitor and update your Google Q&A section regularly to provide quick, helpful answers.

5. Optimize for Local SEO & Use Relevant Keywords

Local SEO Checklist:

Include “near me” keywords in descriptions and posts (“best pizza near me,” “top-rated chiropractor in Chandler”).
Ensure your business is listed in local directories (Yelp, Bing, Facebook, Apple Maps).
Build local backlinks from blogs, newspapers, and partners.

92% of users pick businesses from the first Google Local Pack (the top 3 business listings in search results).

Example: A real estate agent in Scottsdale optimized their profile with “top real estate agent in Scottsdale” and ranked #1 in local searches.

Use relevant keywords and keep your business details consistent to attract more visitors to Google Business Profile!

6. Add Special Offers & Promotions to Drive Engagement

Google’s Offers feature allows businesses to highlight limited-time deals.

Best Practices for Google Offers:

• Use clear, short descriptions (“Get 15% off all online orders!”).
• Add expiration dates to create urgency.
• Track which offers get the most clicks.

Google My Business listings with active promotions get more engagement and clicks than those without.

Example: A fitness studio in Phoenix posted a “First Class Free” offer and gained 20+ new clients in one month.

Run special offers on your profile to drive traffic to Google My Business listing!

7. Utilize Google Business Profile Insights & Analytics

Google provides built-in analytics to track profile performance.

What to Monitor in Google Business Insights?

• How customers find your business (direct search vs. discovery search).
• Search queries used (e.g., “best plumber in Chandler”).
• Website clicks, calls, and direction requests.

Businesses that actively monitor Google Business Profile analytics can adjust their strategy and increase profile views by up to 30%.

Example: A restaurant in Dallas noticed that most searches were for “brunch in Dallas,” so they optimized their profile with brunch-specific keywords, boosting weekend reservations.

Check Google Business Insights regularly to attract more visitors to Google Business Profile!

Final Thoughts

A well-optimized Google Business Profile attracts more visitors, improves local search rankings, and increases customer engagement. Businesses looking to maximize their online presence can contact Angel SEO Services for expert Google Business Profile optimization.

FAQs About Increasing Google Business Profile Traffic

1. How often should I update my Google Business Profile?

Updating your profile at least once a week helps keep it active. Regular posts, new photos, and updated business hours signal to Google that your business is relevant, which can increase visibility and engagement.

2. What type of photos should I upload to my Google Business Profile?

Use high-quality images of your storefront, products, services, and staff. Businesses with real photos get 42% more requests for directions and 35% more clicks to their website compared to those without images.

3. How do customer reviews impact my Google ranking?

Google considers review quality, quantity, and response time when ranking businesses. Responding to both positive and negative reviews shows engagement and can boost trust with potential customers.

4. Why is Google Q&A important for my business profile?

The Q&A section answers common customer questions before they even visit your website. Keeping it updated ensures that customers get accurate information, reducing confusion and increasing conversion rates.

5. How can special offers help drive more traffic to my profile?

Google Business Profile’s Offers feature highlights discounts and limited-time deals. Listings with active promotions get more engagement and encourage potential customers to take action faster.