How to Make Your Website Ready for “Google BERT”?
- February 8, 2022
- Posted by: Jennifer Davis
- Category: News
Have you ever heard of BERT? It’s a new way to rank search results, which Google is already using, and according to the tech giant, it is one of the most significant updates in the last five years. The latest update, ‘BERT,’ will affect 10% of all searches, and this is a major reason why businesses need to pay attention to their website and make it ready for them.
Implementing Google’s BERT update can be a bit overwhelming, especially if you’re planning to do it all on your own. From our side, we would suggest you ease your tension by hiring the services of an SEO agency with a fair amount of knowledge and experience about SEO techniques.
If you are not so familiar with Google BERT, let us help you brush off your basics with this article.
What is Google BERT?
BERT stands for Bidirectional Encoder Representations from Transformers. It is a machine learning algorithm that Google released in October 2019. The BERT algorithm develops machine learning models capable of processing natural language. BERT improves the ability of machines to build dependency representations in a bidirectional manner, which allows them to understand better and process language.
To put it simply, BERT is an algorithm that helps Google understand the relationship between words in phrases or sentences to deliver more relevant search results.
How does BERT affect SEO?
As GOOGLE BERT uses natural language processing (to understand the meaning behind words and how they are used in phrases), it will help Google understand more complex searches, especially long-tail keywords that feature a mix of common and uncommon words. This means that it can better understand the questions asked, which will impact search results.
For example, if a user searches “Do I need a visa to travel to Paris?” or “How do I clean suede shoes?”. BERT will help Google interpret these complex searches better than before, so you can expect your website to appear higher on the search results page if you have a high-quality page about the topic.
As a result, SEOs and content creators should focus on creating quality content that has meaning and offers value to users to cope with BERT updates. Many Houston Search Engine Optimization agencies, such as Angel SEO Services, are helping clients drive more traffic to their websites using this method.
How Google BERT helps you dethrone your competitors?
We know that Google’s algorithm can’t directly understand human language. But with the BERT update, Google is getting closer and closer to being able to do just that. This means marketers will have to be even more conscious of how they use keywords in their content — and they should also be prepared to write more content based on the specific questions their target personas are asking.
To take advantage of the BERT update, you need to ensure your site has a wealth of content surrounding your primary topics and all related subtopics. If you already have a lot of content, you need to make sure that it is tailored to your audience and designed for them specifically.
The best way to get an idea of what your audience wants is by creating buyer personas and looking at what questions they ask most frequently on sites like Quora and Reddit. Incorporate those questions into your content through blog posts or web pages and ensure the answers are comprehensive. By doing this, you’ll rank better for those queries because Google’s algorithms will see precisely what people are looking for in search results. As a result, you’ll start ranking higher in search engines than your competitors.
4 Ways to optimize your content for Google BERT
You have to do certain things to bring out the best in your content. Otherwise, your website is going to come out badly in the SERPs. So, here are some of them:
1. Get to know your audience
The first step in optimizing your content for Google BERT is to learn as much as you can about who you’re writing for and what they need from you.
You can’t go wrong with that strategy. Even though Google is constantly changing, and there are no guarantees, it will always be true that if you know your audience better than anyone else, you’re far more likely to reach them. And the more people who engage with your content, the more likely it is that they’ll read it and share it.
2. Strengthen your on-page SEO
The individuals and entities responsible for creating content should understand how search works, but they should also be well-versed in the basics of on-page SEO. The goal is to strengthen your on-page SEO through keyword research and building links. It is advised to hire the best SEO company in Houston for better guidance.
3. Simplify your language
Search engines can efficiently process short, simple phrases instead of long sentences or paragraphs. If you take the time to find out what key phrases people are typing into search engines, you will learn what people are looking for. Take some time to simplify your language so that search engines can more easily decipher what you’re trying to say.
4. Create content for your audience, not for droid
When creating content, make sure you’re tailoring it specifically for the readers and customers you’re targeting. It would be best if you made sure that this would be helpful to them and something that they would appreciate reading over again in the future. You have to take some time and think about who you’re writing this piece of content for before you get started with it.
Now that you have learned all of the different ways to optimize your page and make it ready for “Google BERT,” to make sure your website stays high in the SERPs, you need to be aware of the changes and make sure your site is prepared for them. And if you are still struggling with these changes or you’re just not sure if your site is ready for the “Google BERT” update, we can help you.
Our experts at Angel SEO Services, a search engine optimization Houston-based agency, can help you set up your site as best as possible for these changes so that we can help give your business the ranking it deserves. Our team of professionals will make sure that your business gains higher visibility and boosts ranking on search engine results pages with our strategies.
Get in touch with the best SEO company in Houston right away!