How to Optimize Your Website for Mobile Search
- March 19, 2018
- Posted by: Nina
- Category: Mobile Applications, SEO » Best Practices
Mobile Search Optimization for Mobile Sites…
The world advanced quicker than anticipated as we shifted from computers to mobile. The level of progress made in mobile technology over the last decade gives people direct access to the internet at the touch of their fingertips. As a result, more consumers are now using mobile search instead of computers to search online. Thus, mobile now accounts for 71% of total online time in the United States.
As you may know, optimization is key to a successful business and website. However, traditional optimization is entirely different from mobile optimization. Developers now have two main platforms to focus their efforts on; mobile being the priority. For this reason, businesses should touch on all aspects prior to creating a website for their mobile users. By taking into consideration everything from strategy to design and implementation, you’ll start out on the right foot, and avoid having to correct costly mistakes in the future.
Mobile users searching from their devices has become mainstream. So we can agree that mobile sites and mobile search optimization is now vital for businesses. Let’s dive straight into the best practices to follow when laying the groundwork for a well-optimized mobile website:
1. Simplify Your Mobile Site
Websites that are visually appealing, easy to navigate, and offer multiple vehicles for users to access information provide the best customer experience. However, one of the most essential parts of website designing is the content on the site. So, automatically, this step becomes the first priority when you are deciding on the textual information for your mobile website.
Since the screens on mobile are small in size, it can tire the eyes and can irritate users after a period of time. You’ll need to get precise on what major focus points you will need to put in front of your users. Concentrate on the solutions you provide, what information would be most relative and useful to users, and simplify it to the core as much as you can.
2. Prepare a Different Layout for Mobile
Most of us who use mobile search on our devices frequently are aware that mobile sites can take longer to load than a website on desktop. It’s important to keep this in mind while you’re cooking up the layout of a website for mobile users. Your website has 1-5 seconds to retain a visitor. That’s hardly enough time for anyone to process any content. So, avoid adding too many unnecessary pages as well as stuffing too much content on any one page. Users don’t have the patience to wait for the entire page to load and won’t spend a lot of time reading information that could’ve been simplified. As a general rule, aim to make the website as streamline as possible.
3. Leave White Space & Utilize It Effectively
It is our tendency to add every possible tidbit of information within our website in order to give our audiences a detailed brief about the company and services or products. This should certainly be avoided on your company’s mobile website. Through methodical content preparation and by utilizing the white space effectively, your website content can be easy to read and satisfy the user. All in all, give your site an orderly appearance that can easily catch their attention and quality content that can keep them engaged.
4. Reduce Number of Texts
There is a thin line between being informative and packing text on your site that most people wouldn’t care to notice yet alone read. If you load a page with too much text than chances are that a person viewing your website from mobile will leave your site within seconds. Only add the necessary information, without adding too much text, and include images, bullet points, graphics, etc. Ultimately, you want to focus on producing a mobile site that’s user-friendly with engaging textual and visual content and avoid making it look like a novel at all costs.
The digital world is all about optimization. A website is your online store and should be designed to pull your audience towards your product or service. If this isn’t your area of expertise, it’s recommended that you hire a professional in the field, or a mobile app development agency, that can help you accurately meet the goals and objectives of your company in a cost-effective manner.