DO YOU NEED TO JUMP-START YOUR LOCAL BUSINESS EXPOSURE?
GET YOUR WEBSITE OPTIMIZED FOR LOCAL SEARCH & START ENGAGING WITH NEW CUSTOMERS!
WHAT IS LOCAL SEO?
Our Local SEO Services, or local search engine optimization, works somewhat similar to an SEO campaign but we focus on optimizing your business for local listings and maps in the search engines like Google Places, Bing Local, Facebook Places, Foursquare, and the list goes on.
A fully optimized local online presence, for an area such as Houston, coupled with a strong SEO campaign will put you ahead of your competition. The age of print marketing is going out the door and online marketing is the future.
IS LOCAL SEO RIGHT FOR YOUR BUSINESS?
According to the 2012 Revision of the official United Nations Population Fund estimates and projections, the world population of 7.2 billion in mid-2013 is projected to increase by almost one billion people within the next twelve years, reaching 8.1 billion in 2025, and to further increase to 9.6 billion in 2050 and 10.9 billion by 2100.
It is essential to start planning your local online marketing strategy today in order to be ready for the future growth of the worlds population. A much younger population that will be using the internet for local reviews.
Building ‘reviews’ is a crucial factor for successful local visibility and so it is an important feature in our local online marketing service.
- 80% of people surveyed had changed a purchase decision due to a bad review they saw online.
- 78% of Internet users conduct product research online and they also stated that they believe reviews are the most credible form of advertising.
- 50% of ALL internet users over the age of 18 have left a review online at least once.
There’s no better time to get started on your Local SEO in Houston – or any other town for that matter – to start maximizing your sales and profits…
The explosion of mobile device usage has shaped local search and buying behavior. With increased smart phone and tablet adoption, mobile local search grew, causing a high demand for time-sensitive, on-the-go needs for local business information.
- 64% of tablet owners make local searches at least once a week.
- 86% of tablet owners made a purchase from their recent tablet-based local search.
- 61% of smart phone owners made local searches from their device.
- 72% of smart phone owners made a purchase from their recent tablet-based local search.
- 49% of smart phone and tablet users use apps for local business searches.
- 61% find local listings more relevant and 58% find it more trustworthy.
- 38% of tablet users made a $100+ purchase.
- 32% of smart phone users made a $100+ purchase.
– statistics by ComScore Local Search Study, MarketingSherpa, PEW Internet, Cone Communications.
WHAT ARE YOUR COMPETITORS DOING?
The number of businesses looking at optimizing their local listings, citations, maps, and reviews are increasing in Houston and surrounding areas alone.
- 82% of organizations are developing local content on pages, blog posts, and page titles to optimize local search results.
- 41% of organizations consider local search a critical or important factor for achieving search marketing objectives.
People and businesses are increasingly looking at local listings for shopping, dining, services, vendors and more. For these reasons, hiring on a local SEO company to get you to appear in local search results can help your business stand apart from its competition.
- 58% list their local business address on their website.
- 22% rated mobile search as either critical or an important factor.
– statistics by MarketingSherpa.
This means that doing local online marketing now will give you an edge over your competitors today, as well as tomorrow. This will make it difficult for them to catch up and compete with you when they have finally decided to employ local online marketing.
THE FUTURE OF LOCAL ONLINE MARKETING
Local Marketing Projections Show:
- Acceleration of local search volumes due to unprecedented smart phone adoption.
- Growth of mobile payment devices.
Major technology players such as Google, Apple and Facebook are investing in local search because they see this as the next big thing.
Millions and millions of dollars in B2B and B2C transactions are driven by local search.
Local search volume will continue to grow and sooner or later your competitors will discover its huge potential as early adopters achieve the largest market share out of local search optimization efforts.
WHY HAVE ANGEL SEO OPTIMIZE YOUR LOCAL LISTING?
Choosing us as your service provider places you in pole position right in front of this fast-growing source of traffic, and customers, for your business.
You do not need to learn the secrets to conducting highly targeted local buzz optimization, nor do you need to hire and train a team which can be expensive and time-consuming. Why waste time and energy when you can remain focused on your core business? All you have to do is to let us handle your local marketing and you handle the leads coming in.
Local online marketing may or may not yield immediate results depending on how competitive your niche or industry is. The timetable for a successful local online marketing campaign relies on on-going implementation and a continuous cycle of necessary adjustments. These are based on many factors which we regularly analyze and strategize using our proven methodologies. The average minimum duration before results begin to show is 6 months.
SUMMARY OF WHAT WE DO
LOCAL BUSINESS LISTING | RESEARCH AND CREATION
We search for any duplicate local business listings for your town; business listings as these prove to be problematic and will affect the integrity and user-friendliness of your listings. Search engines and major local listing sites flag duplicate entries as these confuse users. We also do competition analysis on your category and do search engine ranking comparisons as well as current directory listings analysis to assess your position and decide how to move forward. We make sure that your (NAP) name, address and phone numbers are valid, verified and are consistent across all current and future listings. This allows us to create your local listing profiles on Google Places, Bing Local, Facebook Places, and Foursquare, as well as on top local directories, niche or georelated directories.
IMAGE CREATION, OPTIMIZATION, AND PUBLICATION
We provide high quality image sourcing, editing with branding, and optimization such as geotagging and back link generation. We then upload and publish your branded image to 4 primary local business directories.
CUSTOM CITATION BUILDING
We perform directory research and register your business to specialized directories as well as submit a report of recommended paid directories.
PUBLISHED AND PROMOTED CONTENT REVIEW
We analyze the reviews of your competition and then we publish reviews for you. We also provide promotion copy writing and promotion banner/image design as well as create personalized coupons with bar codes.
LOCAL MOBILE “CHECK-IN” VISIBILITY
We will publicize your local mobile check-in promotions via your Facebook Places, Foursquare and Google Places accounts to encourage more check-ins and more business as well as strengthen your local signals.
PROMOTION AND EVENT SOCIAL UPDATES
This includes Google Places offers creation/update, Google Plus business page promotion update, Facebook Page promotional “like” creation, Facebook Places promotion publication, Bing Local deals creation, Bing mobile deals publication and Foursquare promotion update to strengthen your local signals.
WHAT’S THE NEXT STEP?
As we have shown you, the data and trends suggest that employing Local Buzz will benefit your business in terms of visibility on search engines’ local listings and top directories.
We are constantly engaged in research and analysis on market trends and technologies to develop Local Buzz strategies and tactics to provide you with exceptional services that are geared to provide you with an excellent ROI.
As we want you and your business to benefit from our services, your involvement is highly encouraged during our in-depth consultation sessions. You may choose phone, email, chat or actual physical meetings. Nobody knows your business more than you do – let alone your marketing objectives and goals.
Right now astute businesses are reaping the rewards of Local SEO in Houston and you too can join the club of business owners whose websites are visible on local listings. Aside from new direct business, you can also gain more business connections to grow your network, as well as generate referrals for your products and services.
Given the facts, the best time to hire a local SEO company to help create Local Buzz or to ramp up local listings for your business is right now. Catch up with your competition, or keep them at bay and expand your business to new horizons. We are here to help you make that happen.
Call (832) 382-2024 or fill out the online form to have us contact you!
Local SEO is similar to the general SEO process in the terms of its targets and processes. The difference arises in the targeting and the population of users aimed at for marketing. Local SEO optimizes your website and online presence to be more visible and curated for local searches. Most small and medium businesses have the majority of their customer base located in the nearby areas. Due to this, they wish to focus on the SEO strategy as well locally.
The working of the local SEO dictates that some more features like citations, Google My Business, local reviews and ratings, etc. are more commonly used to improve visibility. It is because the nature of local searches would be different from generic searches. Another thing that is important is your presence on the local online maps. Optimize these, and more with Angel SEO services, the best local SEO company.
Local marketing methods often coincide with direct marketing methods, including sponsored advertisements in local newspapers and media, sending flyers, and so on. Local SEO is a better and more efficient method to get quality leads, get the word out about your business, and cultivate a positive brand image. Local SEO would provide you with an incredible Return on Investment (ROI) and you will gain an edge over your competitors.
Yes. Any form of SEO will mean that you will need to make changes on your website. Depending on how you want to be positioned and your target audience, the changes can be simple, or complex. It can even include regular postings and interactions with your customers (even potential ones), because reviews are an essential component of local SEO. Although, we feel compelled to point out that changes to the website are only a part of our local SEO services and the full range of changes is pretty diverse. All of these have to be used in tandem in order to produce tangible results.
Even though there are a number of differences between local SEO services and regular SEO, the major difference is targeting. If you want to focus more on the local area of your operations and the people who live there, Local SEO is the way to go for you. It would help you increase visibility among people in a limited area and get better quality of leads. However, if your goal is to target a broad audience and have the maximum reach, then general SEO is best for you. Choose wisely and let our experts boost your business.
Local SEO Houston is a great way to reach more and more people in a local well-defined area. Of the several processes that are a part of local SEO, most of the work has to be done simultaneously. It is also better if it is left to experts. Although to get started, one of the best ways is to claim your Google My Business listing. It is completely free and instantly puts you on the top of a lot of keyword searches. Whenever someone who is nearby and searches for your business they instantly can find you on Google Maps and there is a dedicated space for the business listing on browser searches. This has immense potential to boost your business’s visibility.
Local SEO services are centred around getting your business to the top in local searches. The ideal way to get more traffic on your website is to optimize it for local SEO. This is done on the basis of keywords that have to be carefully selected. You have to research what users search to find your business or get directions, or post queries. Keyword research should also involve traffic and competitor analysis. The selected keywords should be generic, generate traffic, etc. The presence of your competitors is also a good indicator as you can then choose where you want to compete.
Reviews are the gold mine for getting more local business and ranking higher. Local SEO Houston entails that you have numerous positive ratings and business description in order to garner people’s trust. The most important way to get more reviews on your local listings is to amp up your customer service. If you are a small business and have a brick and mortar set up, you have a chance to provide quality service. In the same process, you can also politely ask people to review your business. Other ways of garnering more reviews are leveraging emailers, social media, responding to the already existing reviews (yes! even the negative ones), etc. As you must have guessed, all of it would require an investment of time. If you believe your time is better invested in core business activities, then outsourcing the same is the best way to go for you.