Social Media Marketing Strategies Every SME Should Know About
- March 15, 2022
- Posted by: Jennifer Davis
- Category: Social Media Marketing » Latest Trends
Social Media: A Booming Industry
In an increasingly digital-first world, businesses rely on social media to interact with their audiences extensively. On average, people spend 145 minutes every day on social media! That’s a big window of opportunity for you to get potential clients’ attention. Social media usage has increased from 7% to 65% in the United States in the last ten years.
Businesses can no longer ignore social media due to the increased consumer usage of sites like Facebook, Twitter, LinkedIn, and Instagram. You now have a lot of opportunities to attract potential clients.
Developing a solid social media strategy for small businesses eliminates a lot of the guesswork from your marketing strategy. A little planning goes a long way when it comes to social media success.
Small business owners don’t have to worry about social media; all they have to do is follow a few simple steps that we’ll discuss today.
It’s time to round out your social media marketing strategy with some interesting new techniques, establish your social media marketing goals, determine how you’ll measure your progress toward those goals, and check out your competitors’ social accounts.
6 Smart SMM Strategies To Boost Your Business Growth
Create Diversified Content-Type
It’s essential to strike a balance between marketing your company and sharing tales and information from other useful sources. You can create reels on Instagram, tweet on Twitter, add BlogPosts on LinkedIn to diversify your content in several ways that will automatically increase engagement on your page. If it is difficult for you to come up with ideas and create regular content, Social Media Marketing Services Houston-based agencies such as Angel SEO Services can help you.
You must use engaging content if you want your audience to stay interested. Creating social campaigns that span all of your social platforms is a terrific way to do this. The crucial thing to remember here is that anyone can run a contest or develop a social campaign, so you must differentiate yours by including a charity, inspirational, or emotional component. The power of storytelling is supreme!
Micro-Influencer Can Bring a Change
Make a comprehensive list of micro-influencers, i.e., influencers with less than 15,000 followers of Instagram/ YouTube/ TikTok. Enter these names into a spreadsheet with columns for each social profile. Save, like, comment on, and reshare their work: Don’t like/save everything they post because it’s too evident. On Instagram, micro influencing can boast an average engagement rate of 3.86%. You can connect with a social media marketing agency as they have the best contacts and relationships with influencers.
Focus on Customer-loyalty and User Experience
Companies are increasingly using loyalty programs and with good cause. According to a recent industry study, participants of loyalty programs not only spend more and stay longer as customers, but they are also more likely to share a good word of mouth. This helps explain why there has been such a surge in programs.
Embrace AR and VR to Enhance Customer Engagement
Immersive technologies can be a creative and inventive tool to assist a company’s customer experience strategy. Consumers become increasingly reliant on digital tools to make decisions, complete purchases, and access post-purchase support.
The following are some of the reasons why businesses are adopting AR and VR:
▶ Immersive experiences establish deep ties with brands.
▶ Assisting clients in making well-informed selections.
▶ Providing valuable client service after the sale.
Humanizing is Another Name of Personalizing
Consumer confidence in businesses and institutions is at times weak. Humanization, for example, builds confidence by underlining that the brand in question is a collection of actual individuals with personalities, children, and pets rather than a multi-national computer. When done effectively, Humanization makes you WANT to support a company because it makes you feel like you know and trust the people behind the logo.
Now, you already know how crucial it is to have a social media presence, but you must do more than just show up.
Authenticity and consistency are essential in social media marketing services. Also, your internet reputation is critical for achieving a higher SEO ranking, and if you want to do so, you can.
You can also connect with Angel SEO Services, a social media agency that offers the best social media marketing services in Houston. From SEO to social media marketing services or building mobile apps— We offer a broad spectrum of digital solutions.