Some Amazing Facts That No One Will Tell You About PPC
- October 23, 2020
- Posted by: Jennifer Davis
- Category: Internet Marketing » News, PPC » Paid Search Marketing
There are various different forms of marketing that are used on online platforms and this is why most businesses don’t want to stay dependent on only one type of marketing approach. A mix of online marketing techniques allows businesses to maximize their reach and minimize the chances of failure. And in this blog post, we’re going to talk about one such marketing medium; pay per click advertising.
Currently, pay-per-click advertising, or what is more popularly known as PPC is being considered as one of the most powerful marketing channels for businesses of every size. But lets test your knowledge of PPC. We’ve put together some of the most amazing facts that no one may have told you about when it comes to PPC management services.
95% of the paid searches along with clicks on mobile come from Google alone.
Yes, Google has a bigger portion of the pie when it comes to paid searches along with clicks on mobile. And because of this, you will have to make sure that all your ads are optimized for the mobile platform as well. Till now, many companies considered this as an option but soon it will become a requirement for each and every firm out there, especially those who are looking forward to staying relevant in the industry.
If you optimize your PPC ads for mobile platforms, you will make sure that you are not missing out on the growing market.
Around 52% of the people clicking on PPC ads end up calling the advertiser.
This simply means that you will always have to make sure that the phone number of your firm is incorporated in your PPC ads. But if you want to step up the game, you can even use the click to call functionality as it is now available with most of the ad networks.
If you succeed in incorporating click to call along with proper campaign structure then it will mean that you are simply paying for phone calls directly to your business. And if you are still not convinced regarding this approach then check out the data provided by MarketingLand Study stating that inbound calls are worth more than 6 to 9 times than the leads generated from the web.
Customers come to you because you know what they don’t know.
It’s true that most people out there are well aware of what print, television, and other media forms look like and that might make you think that most of the internet users will be aware of even paid and organic searches. But according to a recent study, it has been found that almost half of the users that utilize the internet don’t know the difference between paid and organic searches since they look alike.
Well, their lack of knowledge can prove to be beneficial for you and your business. Since your audience will sometimes not be aware of PPC and organic search results, they will not be biased while clicking a link. This is why PPC management services provided by companies that specialize in internet marketing in Houston is a better option.
The creation of Google Clique:
In the year 2004, an individual tried to extort Google for an amount of 100k by building software that took advantage of the loophole of Google’s click fraud detection process. That person was later arrested but then all the charges on him were dropped and the main reason behind this was that Google didn’t want anyone to get access to their proprietary information.
This is just a glimpse of the facts related to PPC as this strong marketing medium has many aspects. So, instead of making PPC a DIY task and keeping it in-house, you should opt for companies providing Internet marketing in Houston.