Was Google Testing the Much Anticipated Penguin 4.0?

 

GOOGLE’S MYSTERY UPDATE

As of yet, Google hasn’t made any official announcement on whether the search engine was preparing to release the much anticipated Penguin 4.0 update or if they were just making some minor modifications to the algorithm over the weekend. If the changes were just minor tweaks made to their existing SERP algorithm, then it’s quite possible that we won’t experience any further impulses in the search results. Like any other test, you will notice that despite the fluctuations in the SERP ranking, your website would be restored back to its original base rank with a minimal shift from that on Friday. But if the Penguin 4.0 update has entered into the testing phase, then it’s only a matter of time before we may start to see some drastic shifts that could very well impact everyone’s rankings.

Most of the free online SEO tools and resources are unable to map each and every distinction in the SERP ranking. However, the most effective SEO tools, used by SEO industry experts, such as Mozcast, Accuranker and RankRanger can easily help us detect any minor or major changes in the search engines. We’ve provided a few screenshots below to show the impulsive behavior of the algorithms over the weekend and what these variations look like.

 

SERPMETRICS ➧ 30 DAY FLUX CHART

 

MOZCAST ➧ FRIDAY, JAN 18, 2016

 

RANKRANGER ➧ MONDAY, JAN 11, 2016

 

ADVANCE WEB RANKING (AWR) ➧ MONDAY, JAN 11, 2016

 

ALGOROO ➧ MONDAY, JAN 11, 2016

 

ACCURANKER ➧ MONDAY, JAN 11, 2016

 

LATEST SEO DISCUSSIONS ON THE FORUMS

The most trustworthy and reliable SEO forums online today, which are ideal channels for availing the latest in SEO and inbound marketing before officially being aired in the media, have literally gone haywire. SEO experts from all corners of the world are debating the recent shifts in Google’s algorithm, and many are scratching their heads trying to figure out what the reason for it was.

The following image shows a few comments that were posted on an SEO discussion forum that gives you a general idea on the level of confusion that erupted over the weekend.

 

OUR SYNOPSIS

We know firsthand how tough it can be (for both newbies and experts) to stay on top of their game by trying to understand what a search engine like Google is really up to. Especially when you have to rely on gathering data or confirmation from discussion forums or community messages boards across the web. This most recent event has no doubt stirred up a lot of talk over the course of the week, but one thing remains certain…we won’t be surprised if Google was in fact testing out the Penguin 4.0 update.

Since Google has yet to release an official report, we can’t say for sure if it was a core ranking update or just a test algorithm. What we do know is that the back and forth movement in the SERP rankings have taken the world of SEO by storm and has left a number of people clueless. Until a statement is made by a Google Spokesman, the search engine giant will continue to play with our emotions.

Want access to the top SEO forums for ongoing discussions about this topic? You can browse some of the best websites directly from your screen by following the links below:

BHW: Thread 1, Thread 2; Google+: Dejan; Twitter: Dawn Anderson, Tony Dimmock

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