Website SEO Audit : How To Successfully Implement It?
- June 7, 2022
- Posted by: Jennifer Davis
- Category: SEO, SEO » Best Practices
A website SEO audit is crucial before going live on the web. It will let you know errors and problems that may hinder your website from ranking on the SERPs (Search Engine Result Pages). But doing this on your own is tedious, and challenging, and it needs you to excel in SEO. You can contact the best SEO company in Houston. They will help you audit your site and correct all the issues so that you can rank higher, which means more clicks and more chances to translate prospects into loyal customers.
What Is Technical SEO, and Why Is It Crucial for Your Website?
Technical SEO involves optimizing your website’s architecture so that search engines can easily crawl and index it. It deals with your website’s technical aspects, such as sitemaps, URL structure, page speed, schema, site navigation, etc.
It doesn’t matter how good your products and services are if you can’t reach your target audience. You’ll be amazed that around 53.3% of all website traffic comes from organic searches. So, if you want to get organic traffic from search engines, technically optimizing your website is crucial. A company that offers search engine optimization in Houston will help you improve your site’s technical infrastructure so that you can stand high on SEO standards and your objectives.
SEO Audit: An Overview
If you’re not familiar with SEO audits, don’t worry. It’s not as difficult as you would think. While it may seem like a no-brainer, an SEO audit is essential since it allows search engines to scan and rank your site.
When building a site, focus on design because it plays an important role in overall performance and user-friendliness. Having a site that takes a long time to load, is inaccessible on mobile devices, fails to provide consumers with the information they seek, or malfunctions when customers attempt to contact you, has no use. You need to build a robust, dynamic, and responsive site that is aesthetically appealing and can enhance your user experience. The more people will interact with your site, the higher your ranking on SERPs. A Houston search engine optimization company will help you overcome your challenges and build a site that can leverage your business.
Key Elements of a Website SEO Audit
During an SEO audit, there are three major considerations:
- Back-end factors, such as hosting and indexing.
- Front-end factors, such as content, metadata, and keywords.
- Link quality
How to Successfully Implement a Website SEO Audit?
➠ Start Website Crawling
The first stage of a website SEO audit process includes site crawling. Semrush, Deepcrawl, and Spyfu are all excellent options for this. These tools can discover broken links, poor images, page title issues, and incorrect keywords. In addition, they can help you locate content that has been redirected, as well as pages that are not linked.
➠ Conduct a Manual Google Search
Another option is to use Google Search to search for your website manually. You can also go to Google Search Console and search for “site:domain name” to get the results.
This will display the number of times your pages appear in the search results. Also, it will show you the pages that are not crawled. It will give you a sense of what’s wrong with it and how it’s harming your search engine rating.
➠ Ensure That Only a Single Version of Your Site is Browsable
If your website has many “versions,” search engines will have difficulty figuring out how to crawl the correct one. This can create a conflict between mobile and desktop versions or a duplicate “HTTPS” version and a non- “HTTPS” version, which can affect your SEO ranking. A company that offers search engine optimization in Houston can help you resolve this issue and make sure that only a single version of the site is browsable.
➠ Evaluate On-Page Technical SEO
There are numerous variables to consider while reviewing your site and crawl results. Look for duplicate pages, title tags, and headers. Ensure that the content is not plagiarized and contains compelling information related to your business.
➠ Manage and Check Your Internal and External Links
A well-structured hierarchy can boost your website’s search rankings. As a result, both internal and external relationships should be examined. A broken link can also be caused by the deletion or relocation of web pages.
➠ Analyze Your Website Loading Speed
Site speed is a critical factor when it comes to search engine optimization. The longer it takes for a website to load, the more likely a visitor will leave. You can check the loading speed of your site on both desktops and mobile devices with Google’s PageSpeed Insights.
➠ Compare and Analyze Site Metrics
This step aims to determine if your analytics provider (such as Google Analytics or Kissmetrics) is reporting real-time metrics. If this is the case, then your code is correctly installed.
If this is not the case, you need to install the codes correctly. Tracker code should be placed above each web page’s header if you use Google Analytics. Analyze and compare the metric data to the results of an earlier “site:rootdomain” search.
➠ Evaluate Your Off-Site SEO
Since backlinks are crucial to your website’s performance, including them in your site is very important. They tell the search engines how important your website’s content is to visitors and how credible your site is.
Ready to Dive In?
Periodic SEO assessment of your site is essential if you want your SEO strategy to succeed. It’s much easier for you to find and fix issues if you run tests periodically on all technical parameters. You can hire a Houston search engine optimization company to perform a website SEO audit on your behalf.
If you want to dominate on SERPs, contact us now. We use comprehensive and proven SEO tactics that leave no stones unturned to make your site ready to welcome massive organic traffic. Our clients rank us the best SEO company in Houston style=”font-weight: 400;”> because of our unparalleled strategies that leveraged their business. If you want to succeed in the digital world, consult with our experts right now to boost your site’s ranking.