Writing Interesting Blog Titles 101 : Here’s How
- February 20, 2023
- Posted by: Saffron
- Category: Content Strategy
A blog is the best piece of content to represent a good source of knowledge and resource that can attract more viewers to your brand. Blogging is multipurpose content that can either be a hobby, SEO-driven content, or provide relevant information. Either way, if you are writing a blog, you want it to reach a maximum number of readers who would appreciate your hard work.
But nothing can make a viewer click on a blog title and make an effort to read through it more than the blog title. You can spend as much time researching and writing an abundant amount of words, but you need an intriguing blog title to grab the attention of a possible reader.
Through this blog, we will help you understand every essential element that makes a great blog title and how you can generate them. Let’s dive right into it!
The Essential Elements of a Great Title
Let’s get the most apparent element out of the way. What good is a blog if it lacks a clickable title? By clickable, we don’t mean the ability to click on a title, but rather the essence of WHY someone should click on the blog title. The promise of a problem-centered title always makes it suitable for a clickable title.
Promises Something Valuable to the Reader
The internet is overflowing with content, and a reader’s eyes can deviate very quickly. To grab a reader’s curiosity, you must write a title that promises to provide a piece of valuable information. Something that the reader feels obligated to find out, and your blog structure must remain loyal to your title.
The key to writing an intriguing blog title lies in the factual premises of the information. For example, if you are writing a blog for a particular niche, you can provide specific regard with a piece of information they might have yet to learn about.
Nobody likes lengthy blog titles, to be honest. They feel cluttered and convey the essence of overdoing it. Keep your blog titles short and straight to the point.
Creating a catchy title is the most effective way to attract readers interested in something other than the blog. But catchy blog titles carry a sense of amusement that can help grab the reader’s attention into reading the whole blog.
Overselling a classic internet art of manipulating the audience into reading something very obvious and well-known. It is popularly referred to as “click-bait.” If your title is completely misleading compared to the blog content, it will have a negative experience on the reader.
Emotional and Powerful Words
Basic words can never grab a reader’s attention, as well as powerful and emotional words. Try to connect with your audience’s emotions through a powerful blog title.
If your blog title contains a definite source of information, then it can always help generate more clicks. For example, if your title contains numbers like “9 Things You Must Know,” it provides definite information that can grab a reader’s attention.
At last, be clear with the information you are trying to convey through your blog. Keep it simple, and don’t try to mislead your readers.
How to Create Great Blog Titles
Here are the common tips for creating great blog titles :
- Do research regarding relevant topics
- Write multiple titles for a blog
- Apply keywords to your blog title
- Don’t oversell
How to Strategize Content For Your Business
Here are a few tips on how to strategize content for your business :
- Understand your audience’s behavior
- Do competitor research
- Do an extensive keyword research
- Focus on solving problems
- Stick to a consistent schedule
If you find it difficult to strategize and publish content on a regular basis, then you can always opt for a professional content writing services provider. They can help plan, organize, write, and publish SEO-friendly, catchy, and intriguing articles that will generate more traffic for your brand.
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